Connect Gong to Tableau Without SQL

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What is Gong?

Gong is a conversation analytics platform designed to help enterprise companies improve their sales and customer communication. By leveraging artificial intelligence, Gong analyzes calls, meetings, and emails to provide actionable insights and coaching for sales teams. This helps organizations close deals more effectively, increase revenue, and enhance customer relationships. With Gong, companies can gain a deeper understanding of their sales process and make data-driven decisions to drive growth.

What is Tableau?

Tableau is a powerful data visualization and business intelligence (BI) tool that enables enterprise companies to transform raw data into meaningful insights. With its intuitive drag-and-drop interface, Tableau allows users to create interactive and shareable dashboards, making it easy for decision-makers to understand complex data and make informed decisions. Tableau offers a wide range of data connectors, enabling organizations to analyze data from multiple sources, and helps streamline the decision-making process across all departments.

Connecting Gong to Tableau

Connecting Gong to Tableau can be accomplished in several ways, including:

  • Manually exporting data from Gong and importing it into Tableau: This method involves exporting the required Gong data as a CSV file, and then importing the file into Tableau for analysis. While this approach is straightforward, it can be time-consuming and may not be suitable for dealing with large volumes of data or frequent updates.
  • Using a third-party data connector: Some data connectors are specifically designed to integrate Gong with Tableau, allowing users to visualize Gong data directly in Tableau without the need for manual data export and import. This approach is more efficient and automated but may require additional setup and configuration.
  • Building a custom integration using APIs: This method involves using Gong's API and Tableau's API to create a custom integration between the two platforms. This approach offers the most flexibility and control but requires programming knowledge and can be more complex to implement.
  • Using Improvado for a seamless integration: As an advanced marketing analytics platform, Improvado offers a complete solution for connecting Gong to Tableau. By handling data extraction and load, transformation, and normalization, Improvado simplifies the process and ensures accurate, up-to-date data is available for visualization in Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Tableau with Improvado

Improvado stands out as the best solution for connecting Gong to Tableau, offering several advantages:

  • Scalability: Improvado is designed to handle large volumes of data, making it suitable for enterprise-level organizations.
  • Customization: With Improvado, users can customize the data extraction process, allowing them to select the specific metrics and dimensions they wish to analyze in Tableau.
  • High-quality customer support: Improvado offers dedicated customer support to ensure a smooth integration process and ongoing assistance.
  • Centralized data: Improvado enables organizations to centralize their marketing and sales data, making it easier to manage and analyze from a single platform.

By choosing Improvado, companies can save time and resources while ensuring that their Gong data is seamlessly integrated with Tableau for more effective data analysis and visualization.

Summary of connection Gong to Tableau

In summary, connecting Gong to Tableau can be accomplished in several ways, but Improvado offers the most comprehensive and efficient solution. With its ability to handle large volumes of data, offer customization options, provide high-quality customer support, and centralize marketing and sales data, Improvado is the ideal choice for enterprise organizations looking to make the most of their Gong and Tableau integration. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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