Connect Gong to Power BI to Make Data-Driven Decisions

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What is Gong?

Gong is a powerful salesforce training and revenue intelligence platform that helps large enterprises analyze their sales teams' communications with customers. By utilizing artificial intelligence, Gong uncovers trends and patterns in communication, providing valuable insights to improve sales and customer relationships. Enterprise companies benefit from using Gong by increasing their sales efficiency, coaching their sales teams effectively, and closing deals faster.

What is Power BI?

Power BI is a suite of business analytics tools provided by Microsoft that enables users to visualize and analyze data in an intuitive and interactive manner. Power BI helps enterprise companies make informed decisions by providing insights into their business processes and operations through visually compelling dashboards and reports. These insights lead to improved performance, better decision-making, and increased competitiveness in the market.

Connecting Gong to Power BI

To connect Gong to Power BI, you can follow these steps:

  • Export data from Gong: Generate the required reports and datasets from Gong by utilizing its reporting features. Save the data in a format that Power BI can accept, such as CSV, Excel, or JSON.
  • Import data into Power BI: Open Power BI and choose "Get Data" to import your Gong data. Select the appropriate file format and browse to the directory where you saved the exported data from Gong.
  • Load data into Power BI: Once your data is imported, you can load it into Power BI and start building your visualizations and reports. This may involve transforming and cleaning the data to ensure it is properly formatted and structured for analysis.
  • Create visualizations: Using Power BI's drag-and-drop interface, build custom visualizations and dashboards to explore your Gong data. You can create various charts, tables, and other visuals to analyze your sales data and gain insights into your team's performance.
  • Share your findings: Collaborate with your team by sharing the Power BI dashboard or reports, allowing stakeholders to access the insights and make data-driven decisions.
  • Alternatively, use Improvado: Instead of manually exporting and importing data between Gong and Power BI, you can leverage Improvado's automated data pipeline to simplify the process. Improvado can extract metrics and dimensions from Gong and load them directly into Power BI for seamless visualization and analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Power BI with Improvado

Connecting Gong to Power BI with Improvado offers several advantages over manual methods. Improvado's advanced marketing analytics platform handles the entire data pipeline, from data extraction to transformation and normalization, and finally, data visualization. This end-to-end solution saves time and reduces the risk of errors associated with manual data handling.

Improvado's platform is designed for large enterprises, providing scalability and customization options to handle large volumes of data. Its ability to centralize marketing and sales data ensures that your Gong and Power BI integration remains organized and efficient.

Additionally, Improvado offers high-quality customer support to ensure a smooth integration process. Their team of experts will work with you to provide guidance and assistance, ensuring a painless connection between Gong and Power BI.

Summary of connection Gong to Power BI

In summary, connecting Gong and Power BI allows enterprise companies to visualize and analyze their sales data effectively. By leveraging Improvado's advanced marketing analytics platform, businesses can eliminate the manual process of exporting and importing data between Gong and Power BI. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the best solution for connecting Gong and Power BI. To learn more about Improvado and how it can help you integrate Gong with Power BI, book a call with their team of experts.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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