Connect Mandrill to Power BI for Insightful Visualizations

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What is Mandrill?

Mandrill is a reliable and scalable email infrastructure service designed to help enterprise companies send transactional emails efficiently. By leveraging Mandrill, businesses can improve email deliverability and tracking, streamline customer communications, and optimize email marketing performance. With its robust API, Mandrill enables companies to integrate seamlessly with various applications and services.

What is Power BI?

Power BI is a powerful data visualization and business intelligence tool that allows enterprise companies to gain valuable insights from their data. With its user-friendly interface and vast array of visualizations, Power BI enables organizations to create interactive dashboards and reports, facilitating data-driven decision-making. By connecting to numerous data sources, Power BI simplifies data analysis and empowers businesses to uncover trends, monitor performance, and identify opportunities for growth.

Connecting Mandrill to Power BI

Connecting Mandrill to Power BI involves several steps:

  • First, you need to export data from Mandrill, either by using the Mandrill API or downloading a CSV file of your email activity.
  • Next, you need to prepare the data for Power BI by transforming it into a format that can be easily analyzed. This may involve cleaning and structuring the data, as well as aggregating it based on your specific needs.
  • Once the data is prepared, you can import it into Power BI using one of several methods, such as uploading the CSV file or using a data connector for Power BI Mandrill.
  • After importing the data, you can create visualizations and build custom dashboards to analyze your Mandrill data in Power BI. This may include creating charts, tables, and other visualizations to display email performance metrics, such as open rates, click-through rates, and delivery rates.
  • Lastly, you can use a solution like Improvado to automate data extraction and load from Mandrill to Power BI, eliminating the need for manual data preparation and ensuring up-to-date insights.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mandrill to Power BI with Improvado

Improvado is the ideal solution for connecting Mandrill to Power BI, offering several advantages over other methods. With its advanced data pipeline, Improvado efficiently handles data extraction, transformation, and normalization, streamlining the process of getting your Mandrill data into Power BI. By automating data syncing, Improvado ensures that your Power BI dashboards are always up-to-date with the latest email performance metrics.

Furthermore, Improvado provides a comprehensive data dictionary detailing the available metrics and dimensions from Mandrill, allowing you to easily customize your Power BI visualizations. With its ability to handle large volumes of data and centralize marketing and sales data, Improvado is the perfect solution for enterprise companies looking to optimize their email marketing performance with Power BI.

Summary of connection Mandrill to Power BI

In summary, connecting Mandrill and Power BI allows enterprise companies to visualize and analyze their email performance data, driving data-driven decision-making and optimizing marketing efforts. By using Improvado to connect Mandrill to Power BI, businesses can take advantage of its scalability, customization, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado's solution centralizes marketing and sales data, enabling organizations to gain a holistic view of their performance. To learn more about how Improvado can help you connect Mandrill to Power BI, book a call with our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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