Connect HubSpot to Power BI to Get Analysis-Ready Data

Streamline marketing decision-making with Improvado.

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What is HubSpot?

HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help enterprise companies attract, engage, and delight their customers. With its extensive suite of tools, HubSpot enables businesses to streamline their marketing efforts, nurture leads, close deals, and build lasting customer relationships. By harnessing the power of HubSpot, large enterprises can effectively create personalized marketing campaigns, automate repetitive tasks, and gain valuable insights into their customers' behaviors and preferences.

What is Power BI?

Power BI is a powerful business analytics and data visualization tool developed by Microsoft. It enables enterprise companies to transform raw data into meaningful insights and visually appealing dashboards. By leveraging Power BI, businesses can easily analyze and share data across their organization, making data-driven decisions faster and more accessible. With its robust set of features, including drag-and-drop report creation, data modeling, and interactive visualizations, Power BI empowers organizations to uncover hidden trends, identify new opportunities, and drive strategic growth.

Connecting HubSpot to Power BI

Connecting HubSpot to Power BI can be accomplished through several methods, including:

  • Utilizing a built-in Power BI connector for HubSpot, which allows users to quickly link their HubSpot account and extract relevant data for analysis.
  • Exporting data from HubSpot as CSV or Excel files and importing them into Power BI for further analysis and visualization.
  • Using third-party integration tools, such as Zapier, to automate data syncing between HubSpot and Power BI.
  • Developing custom solutions using HubSpot's API and Power BI's REST API to build a data pipeline that meets specific business requirements.
  • Choosing a specialized marketing analytics platform like Improvado to extract and load data from HubSpot to Power BI, providing a scalable, customizable, and efficient data integration solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting HubSpot to Power BI with Improvado

Improvado stands out as the best solution for connecting HubSpot to Power BI, as it offers a comprehensive data pipeline designed specifically for marketing analytics. This platform simplifies the process of extracting, transforming, and loading data from HubSpot to Power BI, ensuring that metrics and dimensions are accurately mapped and ready for analysis. With Improvado's pre-built data connectors, businesses can easily integrate multiple marketing data sources into a centralized platform, enabling them to analyze and visualize their data efficiently.

Moreover, Improvado offers several key advantages over other data integration solutions. Its scalable architecture allows for the processing of large volumes of data, while its customization options enable businesses to tailor their data pipelines to their unique needs. Additionally, Improvado provides exceptional customer support, ensuring that users can quickly troubleshoot any issues that may arise during the data integration process.

Summary of connection HubSpot to Power BI

In summary, connecting HubSpot and Power BI enables businesses to leverage the strengths of both platforms to drive data-driven marketing decisions. Improvado's advanced marketing analytics platform offers an efficient and streamlined solution for integrating HubSpot and Power BI, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, organizations can gain valuable insights into customer behavior, optimize their marketing efforts, and ultimately drive profitability. To learn more about how Improvado can help your business harness the power of HubSpot and Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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