How to Connect Salesforce to Power BI

Connect Salesforce to Power BI for better decisions

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What is Salesforce?

Salesforce is a powerful customer relationship management (CRM) platform that helps large enterprises manage their sales, marketing, and customer service processes. By leveraging Salesforce, companies can streamline operations, improve customer engagement, and drive revenue growth. Some of the key benefits of using Salesforce for enterprise organizations include better lead management, enhanced sales forecasting, and robust analytics and reporting capabilities.

What is Power BI?

Power BI is a business intelligence (BI) and data visualization tool that enables enterprise organizations to analyze and visualize their data, empowering them to make data-driven decisions. With Power BI, users can create interactive reports, dashboards, and data visualizations, making it easier to understand complex data sets and identify trends and patterns. Some benefits of using Power BI for large enterprises include simplified data analysis, seamless data integration, and advanced data modeling capabilities.

How to connect Salesforce to Power BI?

Linking Salesforce with Power BI optimizes your data management by removing tedious manual tasks. Follow these steps to achieve a seamless connection:

  • Establish API credentials and grant necessary data permissions
  • Define rules for data mapping and transformation
  • Automate data refresh schedules
  • Track data accuracy and system performance
  • Build tailored visualizations and analytical reports

By integrating these tools, you gain instant access to up-to-date analytics, minimize repetitive efforts, and obtain consolidated insights from both systems.

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How does Improvado connect Salesforce to Power BI?

Improvado takes the headache out of linking Salesforce with Power BI by offering a zero-code platform that abstracts away the technical details. Here’s what you’ll get:

  • Ready-made connectors that automatically align your data fields
  • Live updates and continuous data health tracking
  • Embedded tools for reshaping data and enforcing accuracy
  • Enterprise-level security protocols and compliance standards
  • Around-the-clock monitoring, assistance, and upkeep

With Improvado, there’s no need for custom coding. You’ll cut integration projects down from weeks to mere days and enjoy a dependable, uninterrupted flow of data.

What are the benefits of connecting Salesforce and Power BI?

Integrating Salesforce with Power BI delivers substantial value and streamlines operations. Key advantages include:

  • A dramatic 90% drop in IT support requests related to marketing
  • A two to threefold boost in data analysis efficiency
  • Near total accuracy with a 99% decrease in data inconsistencies
  • Reporting cycles shortened by 75% thanks to seamless automated data syncing
  • Insights generated up to five times quicker by consolidating marketing data sources

Most companies see a return on investment in just three months, driven by significantly faster reporting and accelerated access to actionable insights.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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