Connect AppsFlyer to Power BI for Unbiased Marketing Insights

Improvado: your copilot for all marketing data ops.

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform that helps enterprise companies gain valuable insights into their app users' behavior. By tracking, analyzing, and optimizing in-app activities, businesses can drive growth, improve user experience, and maximize ROI. With AppsFlyer's robust data-driven solutions, companies can make informed decisions and efficiently allocate their marketing budgets.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool designed for enterprise companies. It enables organizations to transform raw data from various sources into actionable insights through visually appealing and easy-to-understand dashboards and reports. With Power BI, decision-makers can easily analyze trends, identify opportunities, and make data-driven decisions that drive business growth. Its user-friendly interface and advanced capabilities make it an essential tool for any company looking to harness the power of data to stay ahead in today's competitive market.

Connecting AppsFlyer to Power BI

Connecting AppsFlyer to Power BI can be achieved through several methods:

  • Exporting AppsFlyer data as a CSV file and importing it into Power BI manually. This method requires manual intervention and can become time-consuming, especially for large data sets.
  • Using an API to pull data from AppsFlyer and load it into Power BI. This method requires technical knowledge and may involve additional development time to set up and maintain the connection.
  • Utilizing a third-party connector or plugin designed specifically for connecting AppsFlyer to Power BI. These tools typically offer pre-built templates and easier setup, but may incur additional costs and may not support all of AppsFlyer's features.
  • Choosing a comprehensive data integration platform like Improvado, which simplifies the process of connecting AppsFlyer to Power BI by automating the data extraction and load, as well as the data transformation and normalization. This approach not only saves time and resources but also allows for more advanced data analysis and customization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting AppsFlyer to Power BI with Improvado

Improvado is the best solution for connecting AppsFlyer to Power BI, offering several key advantages over alternative methods. By automating the entire data pipeline, Improvado eliminates the need for manual data extraction, transformation, and load, saving time and reducing the risk of errors. Additionally, Improvado provides access to a comprehensive data dictionary, which includes all available metrics and dimensions from AppsFlyer, ensuring that users have the most accurate and up-to-date information for analysis.

Improvado's platform is built for scalability, allowing it to handle large volumes of data from multiple marketing platforms with ease. Its customization capabilities enable users to tailor the data extraction and transformation process to suit their specific needs, while its high-quality customer support ensures that any issues are promptly addressed. By choosing Improvado to connect AppsFlyer to Power BI, organizations can centralize their marketing and sales data, streamline their analytics processes, and make more informed decisions based on accurate and timely data.

Summary of connection AppsFlyer to Power BI

In summary, connecting AppsFlyer and Power BI is made simple and efficient with Improvado's data integration platform. Its automation, scalability, customization, and high-quality customer support make it an ideal choice for enterprise companies looking to enhance their data analysis capabilities. By leveraging Improvado to integrate AppsFlyer with Power BI, organizations can process large volumes of data, centralize their marketing and sales data, and visualize AppsFlyer data in a Power BI dashboard. To learn more about how Improvado can help you make the most of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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