Connect Emarsys to Power BI with Zero API Maintenance

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What is Emarsys?

Emarsys is a leading marketing automation platform designed for enterprise companies, providing them with a comprehensive suite of tools to engage their customers across multiple channels. By leveraging artificial intelligence and machine learning, Emarsys helps large organizations personalize their marketing campaigns, optimize customer engagement, and drive revenue growth. Companies benefit from using Emarsys by gaining better insights into their customers, improving customer retention, and streamlining marketing workflows.

What is Power BI?

Power BI is a popular business intelligence and data visualization tool used by enterprise companies to make sense of their vast amounts of data. With its user-friendly interface and powerful data analysis capabilities, Power BI enables businesses to create customizable dashboards, generate insightful reports, and uncover hidden trends in their data. Companies benefit from using Power BI by gaining better visibility into their operations, making data-driven decisions, and identifying opportunities for growth and improvement.

Connecting Emarsys to Power BI

Connecting Emarsys to Power BI involves several steps, which can be summarized as follows:

  • First, you need to export the data from Emarsys by using its built-in reporting and data export features. This may involve generating reports, exporting them in a compatible format, and saving them to a local or cloud storage location.
  • Next, you need to prepare the data for import into Power BI by cleaning, transforming, and normalizing it to ensure consistency and compatibility with the BI tool.
  • Once the data is prepared, you can use the Power BI data connector to import the data into Power BI. This involves configuring the connector with the necessary credentials and settings, selecting the data source, and mapping the Emarsys fields to the corresponding Power BI columns.
  • After the data is imported, you can use Power BI to visualize the Emarsys data, create custom dashboards, and generate in-depth reports to analyze your marketing performance and customer engagement.
  • As an alternative to the manual process, you can use a dedicated data connector for Power BI Emarsys, like Improvado, to automate the data extraction, transformation, and import process. This saves time and effort, and ensures a seamless integration between Emarsys and Power BI.

Using Improvado for the Emarsys to Power BI connection simplifies the process by automating the data extraction and load steps, as well as providing a pre-built connector to facilitate the integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Emarsys to Power BI with Improvado

Improvado is the best solution for connecting Emarsys to Power BI because it offers a seamless, automated, and scalable way to integrate the two platforms. With Improvado, you can easily extract data from Emarsys, transform and normalize it, and import it into Power BI without the need for manual intervention. The platform provides a comprehensive list of metrics and dimensions that can be extracted from Emarsys, ensuring that you have access to all the relevant data for your analysis. Additionally, Improvado supports large volumes of data, making it suitable for enterprise organizations with extensive marketing and sales data.

Summary of connection Emarsys to Power BI

In summary, connecting Emarsys and Power BI is made easy with Improvado's automated, scalable, and customizable solution. By using Improvado, you can centralize your marketing and sales data, process large volumes of data, and create powerful visualizations in Power BI using your Emarsys data. Plus, Improvado offers high-quality customer support to ensure a smooth integration process. To learn more about how Improvado can help you connect Emarsys to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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