How to Connect Snapchat Ads to Power BI

Snapchat Ads is an advertising platform that allows large enterprises to reach their target audiences through engaging, short-form video content. By utilizing Snapchat's user base of over 249 million daily active users, companies can create immersive and interactive ad experiences that drive brand awareness, product sales, and customer loyalty. Snapchat Ads offers a variety of ad formats, targeting options, and measurement tools to help businesses achieve their marketing goals.

Power BI is a leading business intelligence (BI) and data visualization tool developed by Microsoft. It enables large enterprises to analyze, visualize, and share insights from their data to make informed decisions. Power BI integrates with various data sources, including databases, spreadsheets, and cloud services, which simplifies the process of gathering and analyzing data. With its user-friendly interface, customizable dashboards, and advanced analytics capabilities, Power BI helps businesses track key performance indicators (KPIs), identify trends, and uncover actionable insights.

Linking Snapchat Ads with Power BI simplifies your data management by removing the need for manual handling. Follow these steps to connect them seamlessly:

• Establish API credentials and grant necessary access rights
• Define how data should be mapped and transformed
• Arrange for regular automatic data updates
• Keep track of data accuracy and system performance
• Build tailored dashboards and visual reports

By combining these tools, you gain immediate insights, cut down on repetitive tasks, and achieve a consolidated view of your marketing data.

Improvado takes the headache out of moving Snapchat Ads data into Power BI by offering a fully no-code platform that hides all the technical heavy lifting. Here’s what you get with Improvado:

• Ready-to-use connectors that automatically align your data
• Continuous data updates and live monitoring
• Built-in tools for transforming data and verifying its accuracy
• Enterprise-level security measures and compliance standards
• Around-the-clock support and upkeep

With Improvado, there’s no need for custom coding. You’ll shrink your integration timeline from weeks down to days and enjoy a steady, trustworthy data pipeline.

Connecting Snapchat Ads with Power BI offers clear business value and strategic benefits. Highlights include:

• Almost complete removal of data inconsistencies (up to 99%)
• Three-quarters decrease in time spent on manual report generation
• Insights delivered five times quicker by combining data sources

Companies typically experience positive outcomes within two to three months, thanks to a 75% drop in manual workload and significantly accelerated attribution analysis.