How to Connect Google My Business to Power BI

Enhance Google My Business reporting through Power BI

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What is Google My Business ?

Google My Business is a free tool designed for businesses to manage their online presence across various Google platforms, including Search and Maps. By creating a Google My Business profile, enterprises can display critical information such as location, hours of operation, and customer reviews. This tool is particularly beneficial for large enterprises, as it can help boost local search visibility, engage with customers, and gain valuable insights into customer behavior and preferences.

What is Power BI?

Power BI is a suite of data analytics and visualization tools developed by Microsoft. It allows enterprises to easily transform raw data into interactive and shareable insights. Power BI offers robust data connectivity and integration capabilities, making it possible to connect multiple data sources and create comprehensive, visually appealing reports and dashboards. Large enterprises benefit from using Power BI due to its scalability, flexibility, and ability to handle large data volumes, enabling data-driven decision-making across the organization.

How to connect Google My Business to Power BI?

Linking Google My Business with Power BI simplifies your data management by removing the need for manual handling. Follow these steps to connect them seamlessly:

  • Establish API credentials and grant necessary data permissions
  • Define rules for data mapping and transformation
  • Arrange automatic data refresh schedules
  • Keep track of data accuracy and system performance
  • Build tailored dashboards and visual reports

By combining these tools, you gain up-to-the-minute analytics, cut down on repetitive tasks, and achieve cohesive insights from both platforms.

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How does Improvado connect Google My Business to Power BI?

Improvado takes the hassle out of linking Google My Business with Power BI through a fully no-code platform that manages every technical detail. Here’s what you get:

  • Ready-made connectors that automatically align your data
  • Continuous, live syncing and oversight of your information
  • Built-in tools for data cleansing and transformation
  • Robust, enterprise-level security and compliance measures
  • Around-the-clock support and upkeep

With Improvado, you can ditch custom coding, shrink integration times from weeks to just days, and count on a steady, dependable data pipeline.

What are the benefits of connecting Google My Business and Power BI?

Connecting Google My Business to Power BI unlocks notable improvements in both productivity and accuracy. Key advantages include:

Organizations typically recover their investment in just two to three months, driven by a dramatic drop (about 90%) in IT support requests and a two- to threefold boost in analytical output.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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