Connect Google My Business to Power BI for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is Google My Business?

Google My Business is a free tool designed for businesses to manage their online presence across various Google platforms, including Search and Maps. By creating a Google My Business profile, enterprises can display critical information such as location, hours of operation, and customer reviews. This tool is particularly beneficial for large enterprises, as it can help boost local search visibility, engage with customers, and gain valuable insights into customer behavior and preferences.

What is Power BI?

Power BI is a suite of data analytics and visualization tools developed by Microsoft. It allows enterprises to easily transform raw data into interactive and shareable insights. Power BI offers robust data connectivity and integration capabilities, making it possible to connect multiple data sources and create comprehensive, visually appealing reports and dashboards. Large enterprises benefit from using Power BI due to its scalability, flexibility, and ability to handle large data volumes, enabling data-driven decision-making across the organization.

Connecting Google My Business to Power BI

There are several methods to connect Google My Business to Power BI, such as:

  • Using the Google My Business API, which allows you to extract data directly from the platform to import into Power BI.
  • Exporting Google My Business data to a CSV file, which can then be loaded into Power BI for analysis.
  • Utilizing third-party tools or custom connectors, which can bridge the gap between Google My Business and Power BI by automating data extraction and load processes.
  • Opting for an advanced marketing analytics platform like Improvado, which not only simplifies data extraction, transformation, and normalization but also facilitates seamless data visualization within Power BI.

By choosing Improvado, you can save valuable time and resources compared to other methods. Data extraction and load become hassle-free, and you can rely on Improvado's expertise in handling various data sources and BI tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google My Business to Power BI with Improvado

Improvado is the ideal solution to connect Google My Business to Power BI because it offers several advantages over other methods. With Improvado, you can easily access a wide range of metrics and dimensions that can be automatically extracted from Google My Business. Additionally, Improvado's platform is specifically designed to handle large volumes of data, making it an excellent choice for enterprise-level organizations.

Beyond its technical capabilities, Improvado provides exceptional customer support and a high degree of customization, ensuring that your data integration process is tailored to your organization's needs. By leveraging Improvado's expertise in connecting marketing data sources to BI and visualization platforms, you can unlock the full potential of your Google My Business data within Power BI.

Summary of connection Google My Business to Power BI

In summary, connecting Google My Business and Power BI can provide valuable insights into your organization's online presence and customer behavior. By using an advanced marketing analytics platform like Improvado, you can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado's platform enables you to centralize marketing and sales data, empowering your organization to make data-driven decisions more effectively. To learn more about how Improvado can help you connect Google My Business to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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