How to Connect Google My Business to Looker

Sync Google My Business data to Looker automatically

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What is Google My Business ?

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Large enterprises benefit from using Google My Business as it helps them maintain accurate business information, engage with customers, and monitor insights about their online performance. By utilizing this service, enterprises can boost their visibility, increase customer engagement, and enhance their local search rankings.

What is Looker?

Looker is a powerful business intelligence (BI) and data analytics platform that enables organizations to explore, analyze, and visualize their data. As an enterprise-level solution, Looker offers a wide range of features, including customizable dashboards, advanced data modeling, and seamless integration with various data sources. By using Looker, enterprises can make data-driven decisions, improve operational efficiency, and gain a competitive edge in their industry.

How to connect Google My Business to Looker?

Linking Google My Business with Looker enhances your data pipeline by automating information transfer and minimizing manual intervention. To establish a seamless connection, consider the following steps:

  • Implement secure API authentication alongside appropriate access controls
  • Define precise data mapping schemas and transformation protocols
  • Automate regular data refresh cycles through scheduled syncs
  • Track data integrity and evaluate system performance indicators
  • Develop tailored dashboards and analytical reports

By integrating these platforms, you gain instantaneous data visibility, streamline operational tasks, and consolidate insights for comprehensive, cross-channel analysis.

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How does Improvado connect Google My Business to Looker?

Improvado streamlines the process of linking Google My Business with Looker through a fully no-code approach that abstracts away any technical hurdles. Here’s how Improvado delivers value:

  • Ready-to-deploy connectors that auto-align data fields
  • Live synchronization with continuous data health monitoring
  • Integrated transformation engine featuring rigorous validation routines
  • Robust, enterprise-level security protocols and regulatory adherence
  • Round-the-clock assistance and upkeep

By removing the necessity for bespoke coding, our solution slashes integration timelines from several weeks down to merely days, all while guaranteeing consistent and accurate data delivery.

What are the benefits of connecting Google My Business and Looker?

Integrating Google My Business data with Looker delivers powerful outcomes and streamlines workflows. Key advantages include:

  • Cutting manual report generation by 75%
  • Accelerating insight generation by a factor of five through consolidated data views
  • Slashing data preparation efforts by 90%

Organizations experience a return on investment in as little as 60 to 90 days, driven by a 90% decrease in IT support requests and a two to threefold boost in analytical efficiency.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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Google Business Profile (Google My Business)

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