Connect Google My Business to MS Excel to Eliminate Human Error

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What is Google My Business?

Google My Business is a free tool that allows businesses to manage their online presence across Google platforms, including Google Search and Google Maps. By creating a Google My Business profile, enterprise companies can boost their visibility, engage with customers, and gain valuable insights into how people interact with their business online. This tool is essential for large enterprises looking to optimize their local search presence, improve customer engagement, and track key performance metrics.

What is MS Excel?

MS Excel is a powerful spreadsheet program developed by Microsoft, widely used by enterprise companies for data analysis, reporting, and visualization. With its extensive range of built-in functions, customizable templates, and compatibility with various data sources, MS Excel has become an essential tool for businesses to manage, analyze, and visualize vast amounts of data. Large enterprises benefit from using MS Excel for its flexibility, scalability, and compatibility with other Microsoft Office applications, making it an ideal solution for organizing and analyzing marketing data.

Connecting Google My Business to MS Excel

Connecting Google My Business to MS Excel can be achieved in several ways:

  • Manually exporting Google My Business data as a CSV file and importing it into MS Excel
  • Using a third-party data connector tool to sync Google My Business data with MS Excel, such as Zapier or Supermetrics
  • Leveraging the Google My Business API to create a custom integration between Google My Business and MS Excel
  • Using Improvado to automate data extraction, transformation, and visualization, simplifying the process of connecting Google My Business to MS Excel

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google My Business to MS Excel with Improvado

Improvado is the best solution for connecting Google My Business to MS Excel because it provides a seamless, automated process for extracting, transforming, and visualizing marketing data. With Improvado, you can easily access a wide range of metrics and dimensions from Google My Business, enabling you to create customized reports and dashboards tailored to your specific needs. Additionally, Improvado's platform is designed to handle large volumes of data, ensuring that even the most complex enterprise data sets can be efficiently managed and analyzed. Its compatibility with multiple data sources and BI/visualization tools makes Improvado the perfect solution for centralizing all your marketing and sales data in one place.

Summary of connection Google My Business to MS Excel

In summary, connecting Google My Business and MS Excel can provide enterprise companies with valuable insights into their online presence and customer engagement. Improvado offers a scalable, customizable solution that simplifies this process, allowing businesses to easily visualize and analyze their Google My Business data in MS Excel. With its high quality of customer support, ability to process large volumes of data, and capability to centralize marketing and sales data, Improvado is the ideal choice for businesses looking to get the most out of their Google My Business and MS Excel integration. Book a call with an Improvado expert today to learn more about how this powerful solution can help your business thrive.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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