How to Connect Campaign Monitor to MS Excel

Enhance Campaign Monitor reporting through MS Excel

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed for large enterprises. With its robust features, companies can create, send, and measure the impact of targeted email campaigns. Campaign Monitor allows businesses to personalize and segment their messages, leading to higher customer engagement and increased conversion rates. By leveraging the data-driven insights provided by Campaign Monitor, enterprise companies can make informed decisions and optimize their marketing efforts.

What is MS Excel?

MS Excel is a widely-used spreadsheet program that offers a range of tools for data analysis, management, and visualization. With its easy-to-use interface and powerful calculation capabilities, MS Excel enables businesses to organize, analyze, and present large volumes of data. Enterprise companies benefit from using MS Excel for budgeting, forecasting, inventory management, and various other applications. Combining data from various sources, such as marketing platforms like Campaign Monitor, can further enhance the analytical capabilities of MS Excel.

How to connect Campaign Monitor to MS Excel?

Linking Campaign Monitor with Microsoft Excel enhances your data management efficiency by automating previously manual tasks. To implement this connection successfully, follow these steps:

  • Establish API credentials and grant appropriate data access rights
  • Define data mapping schemas and apply necessary transformation logic
  • Arrange automated intervals for data synchronization
  • Track data integrity and analyze performance indicators
  • Develop tailored dashboards and generate comprehensive reports

This integration facilitates immediate data analysis, minimizes manual intervention, and consolidates insights for a cohesive overview across both systems.

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How does Improvado connect Campaign Monitor to MS Excel?

What are the benefits of connecting Campaign Monitor and MS Excel?

Integrating Campaign Monitor with Microsoft Excel delivers significant business value and strategic benefits. Notable results include:

  • Data preparation efforts cut by 90%
  • Analytical efficiency boosted by 2 to 3 times
  • Data inconsistencies minimized by 99%
  • Manual report generation decreased by 75%
  • Insights derived up to five times quicker through consolidated data

Companies generally realize a return on investment within three months, driven by a 75% reduction in reporting durations and a fivefold acceleration in actionable insights.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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