Connect Campaign Monitor to Looker Studio to Streamline Marketing Analytics

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed to help enterprise companies create, send, and optimize their email campaigns. With its user-friendly interface and robust feature set, Campaign Monitor enables businesses to build strong customer relationships, track campaign performance, and improve overall marketing strategies. Some of the key benefits enterprise companies gain from using Campaign Monitor include advanced segmentation, high deliverability rates, and in-depth analytics.

What is Looker Studio?

Looker Data Studio is a cutting-edge business intelligence (BI) and data visualization platform that allows enterprises to explore, analyze, and share their data in real-time. By connecting to various data sources, Looker Data Studio enables users to create customized reports, dashboards, and visualizations that help drive informed decision-making. Enterprise companies benefit from Looker Data Studio's powerful data exploration capabilities, its ability to centralize and standardize data, and the advanced security features it provides.

Connecting Campaign Monitor to Looker Studio

Connecting Campaign Monitor to Looker Data Studio can be done through several methods, including:

  • Using a native connector, if available, to directly link the two platforms.
  • Exporting data from Campaign Monitor as CSV files, then importing them into Looker Data Studio for analysis.
  • Utilizing a third-party data connector for Looker Data Studio Campaign Monitor integration, which can automate the process of data extraction and load.
  • Creating a custom API integration to sync data between the two platforms, though this requires significant technical expertise and maintenance.
  • Choosing Improvado, a powerful marketing analytics platform, to extract and load data from Campaign Monitor to Looker Data Studio, providing a seamless and efficient connection.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Looker Studio with Improvado

Improvado is the ideal solution for connecting Campaign Monitor to Looker Data Studio, as it offers a number of advantages over other methods. With Improvado, the entire data pipeline is covered, from extraction to transformation, normalization, and visualization. This means that users can easily import and visualize Campaign Monitor data in Looker Data Studio without having to manually export and import files or create custom API integrations.

By using Improvado, businesses can access a wide range of metrics and dimensions from Campaign Monitor, which can be automatically extracted and loaded into Looker Data Studio. Additionally, Improvado provides a high level of customization, allowing users to tailor their data pipeline according to their unique needs. The platform is also highly scalable, capable of handling large volumes of data from multiple sources, making it a perfect fit for enterprise companies.

Summary of connection Campaign Monitor to Looker Studio

In summary, connecting Campaign Monitor and Looker Data Studio can be achieved through various methods, but Improvado stands out as the most efficient and effective solution. By leveraging Improvado's technology, businesses can centralize their marketing and sales data, visualize Campaign Monitor data in Looker Data Studio, and benefit from its scalability, customization, and high-quality customer support. Additionally, Improvado's ability to process large volumes of data ensures that enterprise companies can effectively manage their data pipeline, making it an invaluable addition to their marketing analytics toolkit. To learn more about how Improvado can help you connect Campaign Monitor to Looker Data Studio, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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