How to Connect Microsoft Ads (ex. Bing Ads) to Looker Studio

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that allows large enterprises to create and manage search, display, and video ad campaigns. By leveraging the extensive reach of the Microsoft Search Network, companies can effectively target their desired audience, optimize their bids, and drive more conversions. Utilizing Microsoft Ads (ex. Bing Ads) enables enterprises to boost brand visibility, increase website traffic, and achieve better ROI on their marketing spend.

Looker Data Studio is a modern data analytics platform designed for large enterprises to gain valuable insights from their data. With Looker Data Studio, businesses can create interactive dashboards, share reports, and make data-driven decisions faster and more efficiently. This powerful BI tool offers a wide range of data connectors and visualization options, allowing companies to analyze, visualize, and understand complex data sets from various sources. By using Looker Data Studio, enterprises can unlock the full potential of their data and transform it into actionable insights.

Linking Microsoft Ads (formerly Bing Ads) with Looker Studio enhances your data management by automating workflows and removing repetitive tasks. To establish a seamless connection, consider the following steps:

• Implement API authentication protocols and assign appropriate data access rights
• Define precise data mapping schemes and transformation logic
• Automate regular data refresh intervals through scheduling
• Continuously assess data integrity and track key performance indicators
• Develop tailored dashboards and comprehensive reporting templates

By integrating these systems, you gain instantaneous analytical capabilities, minimize manual intervention, and consolidate insights for a holistic view across your advertising ecosystem.

Improvado takes the headache out of linking Microsoft Ads (formerly Bing Ads) to Looker Studio by offering a fully no-code interface that absorbs all the technical burdens. Here’s how Improvado adds value:

• Ready-to-deploy connectors that automatically align source fields to your Looker Studio schema
• Continuous data ingestion and live status tracking for up-to-the-minute insights
• Embedded ETL routines with built-in validation rules to guarantee accuracy
• Robust security protocols and regulatory adherence suitable for large organizations
• Dedicated round-the-clock assistance and platform upkeep

Bypassing the need for bespoke engineering work, our solution shrinks integration timelines from weeks down to days and establishes a seamless, dependable data pipeline.

Integrating Microsoft Ads (formerly Bing Ads) with Looker Studio delivers enhanced analytical capabilities and streamlines workflows. Key benefits include:

• A 90% decrease in the time spent on data preprocessing
• Analytical output efficiency amplified by 2 to 3 times
• Nearly complete eradication (99%) of inconsistencies in data
• A 75% drop in labor-intensive reporting efforts
• Acceleration of insight generation by a factor of five through consolidated datasets

Businesses typically realize measurable gains within 2 to 3 months, driven by a significant 75% reduction in manual reporting and a quintupled speed in attribution analysis.