Connect Microsoft Ads (ex. Bing Ads) to Looker Studio to Make Data-Driven Decisions

Empower your marketing analytics with automated data connections using Improvado.

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that allows large enterprises to create and manage search, display, and video ad campaigns. By leveraging the extensive reach of the Microsoft Search Network, companies can effectively target their desired audience, optimize their bids, and drive more conversions. Utilizing Microsoft Ads (ex. Bing Ads) enables enterprises to boost brand visibility, increase website traffic, and achieve better ROI on their marketing spend.

What is Looker Studio?

Looker Data Studio is a modern data analytics platform designed for large enterprises to gain valuable insights from their data. With Looker Data Studio, businesses can create interactive dashboards, share reports, and make data-driven decisions faster and more efficiently. This powerful BI tool offers a wide range of data connectors and visualization options, allowing companies to analyze, visualize, and understand complex data sets from various sources. By using Looker Data Studio, enterprises can unlock the full potential of their data and transform it into actionable insights.

Connecting Microsoft Ads (ex. Bing Ads) to Looker Studio

  • Choose a data connector that supports both Microsoft Ads (ex. Bing Ads) and Looker Data Studio. Research available data connectors to find one that meets your requirements in terms of data synchronization, format, and frequency.
  • Obtain the necessary API keys, credentials, and permissions from both Microsoft Ads (ex. Bing Ads) and Looker Data Studio. You will need these to establish a secure connection between the two platforms.
  • Configure the data connector by mapping the Microsoft Ads (ex. Bing Ads) metrics and dimensions to the corresponding fields in Looker Data Studio. This step ensures that the data is accurately transformed and displayed in the Looker Data Studio dashboard.
  • Test the connection and perform a data import to verify that the data is being correctly extracted, transformed, and loaded into Looker Data Studio. Make any necessary adjustments to the configuration settings if needed.
  • Once the connection is established and tested, schedule regular data syncs to keep your Looker Data Studio dashboard up-to-date with the latest Microsoft Ads (ex. Bing Ads) data.
  • For a more seamless and efficient way to connect Microsoft Ads (ex. Bing Ads) to Looker Data Studio, consider using Improvado. This advanced marketing analytics platform offers a complete data pipeline solution, from data extraction and load to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Microsoft Ads (ex. Bing Ads) to Looker Studio with Improvado

Improvado is the best solution for connecting Microsoft Ads (ex. Bing Ads) to Looker Data Studio due to its scalability, customization options, and ability to process large volumes of data. By leveraging Improvado's pre-built data connectors, enterprises can easily connect Microsoft Ads (ex. Bing Ads) to Looker Data Studio without the need for complex configurations or coding. With Improvado, businesses can access a wide range of metrics and dimensions from Microsoft Ads (ex. Bing Ads), enabling them to create insightful dashboards and reports in Looker Data Studio. Furthermore, Improvado offers high-quality customer support, ensuring that any issues encountered during the data integration process are resolved quickly and efficiently.

Summary of connection Microsoft Ads (ex. Bing Ads) to Looker Studio

In summary, connecting Microsoft Ads (ex. Bing Ads) to Looker Data Studio enables enterprises to harness the power of their marketing data and make informed decisions. Improvado's advanced marketing analytics platform simplifies this process by offering a seamless and efficient way to connect these two platforms. By choosing Improvado, businesses can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Moreover, Improvado enables companies to centralize their marketing and sales data, empowering them to drive better results and optimize their marketing spend. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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