Connect Drift to Looker Studio for Real-Time Data Flow

Seamlessly connect marketing data across all platforms with Improvado.

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What is Drift?

Drift is a conversational marketing platform that enables large enterprises to engage with their customers in real-time through intelligent chatbots and personalized messaging. This results in increased lead generation, improved customer satisfaction, and streamlined sales processes. By leveraging Drift's capabilities, companies can drive more meaningful connections and better understand their customers' needs, ultimately increasing revenue and growth.

What is Looker Studio?

Looker Data Studio is a modern and powerful data visualization and business intelligence (BI) tool designed for enterprise-level companies. It empowers organizations to make data-driven decisions by providing easy access to insights and analytics. With Looker Data Studio, users can create customized dashboards, analyze data from multiple sources, and share insights across teams. This enables companies to optimize their marketing strategies, improve operational efficiency, and drive business growth.

Connecting Drift to Looker Studio

Connecting Drift to Looker Data Studio can be achieved in various ways, such as:

  • Using Drift's API to extract data and import it into Looker Data Studio, allowing for visualization and analysis of chatbot interactions, conversation data, and other metrics.
  • Utilizing third-party data connectors or integration platforms like Zapier or, which can facilitate the connection between Drift and Looker Data Studio.
  • Developing custom scripts or programs to extract data from Drift, transform it into the required format, and load it into Looker Data Studio for further analysis.
  • Choosing an advanced marketing analytics platform like Improvado, which can handle the entire data pipeline, including data extraction and load, transformation, and visualization. This is the most efficient and scalable solution for connecting Drift to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Drift to Looker Studio with Improvado

Improvado is the ideal solution to connect Drift to Looker Data Studio for several reasons:

  • It offers seamless integration capabilities, making it easy to link Drift with Looker Data Studio without the need for complex programming or additional tools.
  • Improvado's platform can automatically extract the most important metrics and dimensions from Drift, ensuring that users have access to comprehensive and accurate data for analysis.
  • With Improvado, organizations can centralize all their marketing and sales data in one place, making it easier to visualize and analyze trends, patterns, and correlations in Looker Data Studio.
  • Improvado provides high-quality customer support and customization options, ensuring that users have the help they need to effectively integrate and use their Drift data in Looker Data Studio.

Summary of connection Drift to Looker Studio

In summary, connecting Drift and Looker Data Studio enables enterprises to unlock valuable insights, optimize marketing strategies, and drive business growth. By using Improvado, organizations can seamlessly integrate these platforms and enjoy benefits such as scalability, customization, centralized data management, and high-quality customer support. Furthermore, Improvado can process large volumes of data and handle complex data transformations, making it the best choice for connecting Drift to Looker Data Studio. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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