Connect Pipedrive to Looker Studio to Get Analysis-Ready Data

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What is Pipedrive?

Pipedrive is a powerful Customer Relationship Management (CRM) platform designed to help large enterprises streamline their sales processes, manage leads, and close deals more effectively. By using Pipedrive, companies can gain valuable insights into their sales pipeline, track customer interactions, and improve overall sales performance. The platform is highly customizable, allowing businesses to adapt it to their unique needs and requirements. Pipedrive also offers robust reporting and analytics capabilities, enabling decision-makers to make data-driven decisions and optimize their sales strategies.

What is Looker Studio?

Looker Data Studio is a modern, web-based Business Intelligence (BI) and data visualization platform that enables large enterprises to explore, analyze, and visualize their data in real-time. With Looker Data Studio, companies can easily create interactive dashboards and reports, discover hidden trends, and make data-driven decisions to drive growth. Looker Data Studio allows users to connect to various data sources, including Pipedrive, making it an ideal solution for organizations that want to centralize their marketing and sales data and gain actionable insights from it.

Connecting Pipedrive to Looker Studio

Connecting Pipedrive to Looker Data Studio can be accomplished in several ways. Here are some of the most common methods:

  • Using a pre-built Pipedrive Looker Data Studio connector: Some BI platforms offer built-in connectors for integrating Pipedrive data into Looker Data Studio. These connectors simplify the process by extracting and loading data from Pipedrive to Looker Data Studio automatically.
  • Building a custom data connector: If a pre-built connector is not available, you can build a custom data connector using APIs provided by both Pipedrive and Looker Data Studio. This method allows you to tailor the integration to your specific needs, but it may require more technical expertise.
  • Manual data export and import: You can export data from Pipedrive in CSV or Excel format and then import it into Looker Data Studio. This approach may be time-consuming and prone to errors, as it requires manual intervention and data manipulation.
  • Using a third-party data integration tool: Several data integration tools on the market can help you connect Pipedrive to Looker Data Studio by automating the data extraction, transformation, and load (ETL) process. These tools can save time and reduce the risk of errors, but they may come with additional costs.
  • Leveraging Improvado for seamless data integration: Improvado is an advanced marketing analytics platform that offers a complete data pipeline from data extraction to visualization. By using Improvado, you can simplify the process of connecting Pipedrive to Looker Data Studio and enjoy additional benefits such as data transformation, normalization, and centralization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Pipedrive to Looker Studio with Improvado

Improvado is the best solution for connecting Pipedrive to Looker Data Studio because it offers a comprehensive, end-to-end data integration platform tailored for large enterprises. With Improvado, you can easily extract and load data from Pipedrive to Looker Data Studio, with the added benefit of data transformation and normalization. This ensures that your data is clean and ready for analysis, making it easier to gain insights from your marketing and sales data.

Improvado also offers a simple, user-friendly interface that enables non-technical users to connect Pipedrive to Looker Data Studio without the need for in-depth technical knowledge. The platform supports a wide range of metrics and dimensions from Pipedrive, providing a comprehensive view of your sales data. In addition, Improvado is scalable and can handle large volumes of data from multiple data sources, making it the perfect choice for enterprises with extensive data needs.

Summary of connection Pipedrive to Looker Studio

To summarize, connecting Pipedrive and Looker Data Studio using Improvado is an efficient and effective way to centralize your marketing and sales data and gain valuable insights from it. With Improvado, you can enjoy seamless data integration, customization, and scalability, along with high-quality customer support and the ability to process large volumes of data. If you're interested in learning more about how Improvado can help your business make the most of its Pipedrive and Looker Data Studio data, book a call today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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