Connect MediaMath to Looker Studio Automatically

Empower your marketing analytics with automated data connections using Improvado.

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What is MediaMath?

MediaMath is a leading programmatic marketing platform that helps enterprise companies execute data-driven marketing campaigns. With its advanced algorithms and optimization tools, MediaMath enables businesses to reach their target audiences effectively across various digital channels, such as display, video, mobile, and social. By leveraging the power of MediaMath, organizations can drive better ROI, improve customer engagement, and optimize their marketing strategy.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. It allows users to explore, analyze, and visualize their data in real-time, while also providing a comprehensive view of business performance. With Looker Data Studio, decision-makers can easily access insights and make data-driven decisions to drive growth and efficiency. The platform's intuitive interface, customizable dashboards, and advanced analytics capabilities make it an essential tool for any organization looking to harness the power of their data.

Connecting MediaMath to Looker Studio

Connecting MediaMath to Looker Data Studio can be achieved through several methods:

  • Using a third-party data connector for Looker Data Studio MediaMath integration, which automates the process of extracting and loading data from MediaMath to Looker Data Studio.
  • Developing a custom data connector for Looker Data Studio using MediaMath's API, which requires programming skills and knowledge of both platforms.
  • Exporting MediaMath data as CSV files and then importing them into Looker Data Studio manually, which can be time-consuming and requires regular maintenance.
  • Utilizing a cloud-based ETL (Extract, Transform, Load) tool, like Improvado, which simplifies the process of syncing MediaMath with Looker Data Studio while providing additional benefits and features.

By choosing Improvado over other data integration solutions, you can easily load data from MediaMath to Looker Data Studio without worrying about any technical complexities. This approach not only saves time but also ensures accurate and up-to-date data for your analysis and visualization needs.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting MediaMath to Looker Studio with Improvado

Improvado is the best solution to connect MediaMath to Looker Data Studio due to several reasons:

  • It automates the entire data extraction and transformation process, eliminating the need for manual data exports and imports.
  • Improvado's platform can handle large volumes of data, ensuring a seamless and scalable solution for enterprise organizations.
  • It provides a wide range of metrics and dimensions that can be automatically extracted from MediaMath, allowing for deeper and more meaningful data analysis.
  • Improvado offers customization options to tailor the data integration process to your specific business needs and requirements.
  • With Improvado's dedicated customer support team, you can rely on expert assistance and guidance throughout the entire data integration process.

Summary of connection MediaMath to Looker Studio

In summary, integrating MediaMath and Looker Data Studio using Improvado provides a seamless, scalable, and customizable solution for enterprise organizations. Improvado's platform allows for the centralization of marketing and sales data, making it easier for decision-makers to access insights and make data-driven decisions. The high quality of customer support, ability to process large volumes of data, and comprehensive MediaMath data analysis capabilities make Improvado the best choice for connecting MediaMath to Looker Data Studio.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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