Connect Amazon DSP to Looker Studio for Unbiased Marketing Insights

Accelerate data connection between marketing platforms with Improvado.

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What is Amazon DSP?

Amazon DSP is a demand-side platform that allows advertisers to programmatically buy display, video, and audio ads. Enterprise companies benefit from using Amazon DSP as it provides access to exclusive Amazon audiences, advanced targeting capabilities, and data-driven insights to optimize ad performance. Amazon DSP helps businesses reach their target audience, improve campaign efficiency, and increase return on ad spend.

What is Looker Studio?

Looker Data Studio is a business intelligence and data visualization platform that empowers enterprise companies to explore, analyze, and share real-time data insights. With Looker Data Studio, organizations can create custom dashboards, reports, and visualizations to uncover hidden patterns and drive data-driven decision-making. Benefits of using Looker Data Studio include its flexibility, scalability, and ability to integrate with various data sources, making it an ideal tool for consolidating and visualizing marketing and sales data.

Connecting Amazon DSP to Looker Studio

Connecting Amazon DSP to Looker Data Studio can be achieved through several methods:

  • Using a native Amazon DSP data connector within Looker Data Studio, if available, to establish a direct connection between the platforms.
  • Utilizing a third-party data connector for Looker Data Studio Amazon DSP, like Improvado, which offers a seamless connection and data sync between the two platforms.
  • Exporting data from Amazon DSP to a CSV file and then importing the CSV file to Looker Data Studio to visualize Amazon DSP data.
  • Building a custom API integration between Amazon DSP and Looker Data Studio, which requires extensive technical knowledge and resources.
  • Choosing Improvado as an all-in-one solution for connecting Amazon DSP to Looker Data Studio, simplifying data extraction, transformation, and load processes.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Amazon DSP to Looker Studio with Improvado

Improvado is the best solution for connecting Amazon DSP to Looker Data Studio, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can easily extract data from Amazon DSP and load it into Looker Data Studio, ensuring a seamless data sync. Moreover, Improvado provides a comprehensive data dictionary that includes all the available metrics and dimensions for Amazon DSP, allowing you to create in-depth and customized reports in Looker Data Studio.

By using Improvado, you can save time and resources by automating data extraction and consolidation tasks, eliminating the need for manual data imports and exports. Additionally, Improvado's platform is built to scale, enabling you to handle large volumes of data and integrate with multiple marketing and sales data sources effortlessly. This makes Improvado the most efficient and reliable solution for connecting Amazon DSP to Looker Data Studio.

Summary of connection Amazon DSP to Looker Studio

In summary, connecting Amazon DSP and Looker Data Studio enables businesses to consolidate and visualize their marketing and sales data efficiently. Improvado offers a comprehensive solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, streamlining your data analysis and decision-making processes. To learn more about how Improvado can help you connect Amazon DSP to Looker Data Studio, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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