How to Connect Amazon DSP to Looker

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution that allows brands to buy display and video ads both on and off Amazon. It enables advertisers to reach audiences using Amazon’s rich first-party shopping and browsing data. Companies use Amazon DSP to expand beyond the marketplace, running targeted campaigns across apps, websites, and streaming services. With precise targeting, flexible campaign controls, and transparent reporting, Amazon DSP helps brands increase awareness, re-engage shoppers, and drive sales in a scalable, data-driven way.

Looker, part of Google Cloud, is a modern analytics platform designed to help organizations explore and share real-time business insights. It provides a semantic modeling layer that ensures consistent definitions of metrics across departments. Companies use Looker to build dashboards, generate reports, and operationalize analytics within workflows. Its governance and customization features make it scalable for enterprises with complex data needs. As a destination, Looker links disparate data sources into a unified view, empowering teams to make strategic, data-informed decisions.

Linking Amazon DSP with Looker simplifies your data management and removes the need for manual handling. To achieve a seamless connection, follow these steps:

• Establish API credentials and grant necessary data permissions
• Define rules for data mapping and conversion
• Automate regular data syncing schedules
• Track data accuracy and system performance
• Build tailored dashboards and analytical reports

By combining these tools, you gain instant analytics, minimize manual tasks, and unify your insights for a comprehensive view across systems.

Improvado streamlines the connection between Amazon DSP and Looker through a fully no-code platform that absorbs every technical hurdle. Here’s what you get with Improvado:

• Ready-to-use integrations featuring automatic schema alignment
• Continuous, up-to-the-minute data syncing and oversight
• Embedded data prepping tools coupled with thorough validation routines
• Robust security protocols and adherence to industry regulations
• Around-the-clock assistance and upkeep

With our solution, there’s no need for bespoke coding, slashing integration timelines from several weeks down to mere days and guaranteeing a smooth, uninterrupted data pipeline.

Integrating Amazon DSP with Looker delivers remarkable improvements in both value and operational efficiency. Key advantages encompass:

• Cutting data prep time by up to 90%
• Boosting analytical output by two to three times
• Nearly eradicating data inconsistencies with a 99% accuracy rate
• Slashing manual report generation efforts by 75%
• Accelerating insight discovery by a factor of five through consolidated data sources

Businesses commonly realize a return on investment in just three months, driven by a 75% drop in reporting duration and a fivefold acceleration in gaining actionable insights.