Connect Instagram to Looker to Eliminate Human Error

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What is Instagram?

Instagram is a popular social media platform that allows users to share photos and videos with their followers. For enterprise companies, it's an invaluable tool for engaging with customers, showcasing products or services, and driving brand awareness. By leveraging Instagram, businesses can reach a wider audience, foster brand loyalty, and generate leads.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that enables enterprises to analyze, explore, and share real-time data insights. The customizable and scalable tool helps companies make data-driven decisions, optimize processes, and monitor their performance. By using Looker, businesses can gain a comprehensive understanding of their data, uncover hidden trends, and drive growth.

Connecting Instagram to Looker

Connecting Instagram to Looker involves several steps:

  • First, you'll need to export your Instagram data. This can be done through Instagram's API or by using a third-party tool.
  • Next, prepare your data for import by cleaning, transforming, and normalizing it to fit Looker's requirements.
  • Once your data is ready, import it into Looker by connecting to a database or using a service that supports data ingestion.
  • After your data is in Looker, you can create custom dashboards and reports to visualize and analyze your Instagram metrics.
  • Keep your Instagram data up-to-date in Looker by setting up a regular data sync or using an automated solution like Improvado.

While these steps can be time-consuming and complex, using Improvado simplifies the process and offers a more efficient way to connect Instagram to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Instagram to Looker with Improvado

Improvado is the best solution for connecting Instagram to Looker because it automates the entire data pipeline. Its advanced data extraction and load capabilities ensure your Instagram data is seamlessly imported into Looker, saving you time and resources. Additionally, Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Instagram, providing you with a complete view of your marketing efforts.

With Improvado, you don't need to worry about data formatting or syncing; the platform handles everything for you. Its ability to process large volumes of data and centralize marketing and sales information ensures you receive accurate, up-to-date insights. Plus, Improvado's customization options and top-notch customer support make it the ideal choice for large enterprises looking to connect Instagram to Looker.

Summary of connection Instagram to Looker

In summary, connecting Instagram to Looker provides businesses with valuable insights into their marketing efforts and customer engagement. By using Improvado, enterprises can simplify this process and enjoy the benefits of a scalable, customizable solution. With features like high-quality customer support, the ability to process large volumes of data, and a centralized platform for marketing and sales data, Improvado is the best choice for connecting Instagram to Looker. If you're ready to take your data analysis to the next level, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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