Connect Instagram to Excel Power Query Automatically

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What is Instagram?

Instagram is a popular social media platform that allows users to share photos and videos, as well as engage with others through likes, comments, and direct messaging. For large enterprises, Instagram provides a valuable channel for brand promotion, customer engagement, and market research. By leveraging Instagram's vast user base and analytics features, businesses can gain insights into customer preferences, monitor competitors, and identify new opportunities.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel. It enables users to connect to various data sources, clean, aggregate, and combine data, and create custom reports and visualizations. For enterprise companies, Excel Power Query offers a cost-effective and user-friendly solution for performing complex data analysis tasks, reducing the need for specialized software or data science expertise. By incorporating marketing data from sources like Instagram, businesses can make data-driven decisions to optimize their marketing strategies and drive growth.

Connecting Instagram to Excel Power Query

There are several ways to connect Instagram to Excel Power Query, including:

  • Using Instagram's API to extract data and import it into Excel Power Query, allowing users to access raw data and create custom reports and visualizations.
  • Utilizing third-party data connectors or integrations that simplify the data extraction and import process, providing pre-built templates and automated data syncing capabilities.
  • Exporting Instagram data as CSV or JSON files and using Excel Power Query's "From File" option to load and transform the data for further analysis.
  • Combining Instagram data with other marketing and sales data sources in Excel Power Query, creating a comprehensive view of the company's performance and enabling cross-channel analysis.
  • Opting for a specialized marketing analytics platform like Improvado, which offers a more efficient and scalable solution for connecting Instagram to Excel Power Query and managing large volumes of data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Instagram to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Instagram to Excel Power Query, offering a range of benefits over other methods. As a dedicated marketing analytics platform, Improvado specializes in data extraction, transformation, and normalization, streamlining the entire data pipeline. With pre-built metrics and dimensions for Instagram, users can easily access the data they need without any coding or API knowledge. Improvado's robust platform can handle large volumes of data, ensuring accurate and timely insights for enterprise companies. Furthermore, Improvado's customization capabilities and high-quality customer support ensure a seamless integration experience, allowing businesses to focus on using their Instagram data to drive growth.

Summary of connection Instagram to Excel Power Query

In summary, connecting Instagram to Excel Power Query is a valuable strategy for enterprise companies seeking to optimize their marketing efforts and make data-driven decisions. Improvado's advanced marketing analytics platform simplifies this process, offering scalability, customization, and the ability to centralize marketing and sales data. With superior customer support and the capacity to process large volumes of data, Improvado is the ideal solution for businesses looking to harness the power of their Instagram data. To learn more about Improvado's offerings and how it can support your company's data needs, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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