Connect Facebook Ads to Excel Power Query to Make Data-Driven Decisions

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What is Facebook Ads?

Facebook Ads is a popular advertising platform that allows businesses to reach their target audience across the Facebook ecosystem, including Instagram and Messenger. Enterprise companies benefit from using Facebook Ads due to its extensive targeting capabilities, vast user base, and cost-effective advertising solutions. This enables businesses to drive brand awareness, increase website traffic, and generate leads and sales.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis add-in for Microsoft Excel that enables users to connect, combine, and refine data from various sources. Enterprise companies benefit from using Excel Power Query as it simplifies data preparation, reduces manual work, and allows for efficient analysis through the use of pivot tables, charts, and other visualization tools. By leveraging Power Query, businesses can make data-driven decisions to optimize marketing strategies and drive growth.

Connecting Facebook Ads to Excel Power Query

To connect Facebook Ads to Excel Power Query, follow these steps:

  • Log in to your Facebook Ads account and navigate to the Ads Reporting section.
  • Create a custom report with the desired metrics and dimensions, and set the date range for the data you want to analyze.
  • Export the report as a CSV or Excel file.
  • Open Excel and navigate to the Power Query tab. Click on "Get Data" and select "From File" > "From Text/CSV" or "From Workbook," depending on the format of your exported Facebook Ads data.
  • Locate the exported file on your computer and click "Import."
  • Use Power Query's data transformation capabilities to clean, filter, and shape the data as needed.
  • Load the transformed data into Excel for further analysis and visualization.
  • Alternatively, use Improvado as a more efficient and scalable solution to connect Facebook Ads to Excel Power Query, eliminating the need for manual data exports and imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Ads to Excel Power Query with Improvado

Improvado is the best solution for connecting Facebook Ads to Excel Power Query due to its advanced marketing analytics capabilities. By leveraging Improvado, businesses can automatically extract, transform, and load Facebook Ads data into Excel Power Query, saving time and reducing the risk of errors associated with manual data handling. Improvado provides a comprehensive list of metrics and dimensions that can be extracted from Facebook Ads, ensuring that businesses have access to the most relevant and valuable data for their analysis.

In addition to its automation capabilities, Improvado offers customization options that enable businesses to tailor their data pipelines to their specific needs. This allows for seamless integration with existing workflows and processes, ensuring that marketing and analytics teams can quickly derive insights from their Facebook Ads data. Furthermore, Improvado can process large volumes of data, making it suitable for enterprise-level organizations with extensive marketing campaigns and data requirements.

Summary of connection Facebook Ads to Excel Power Query

In summary, connecting Facebook Ads to Excel Power Query can be done manually or by using an advanced marketing analytics platform like Improvado. The Improvado solution offers several benefits, including scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data. By leveraging Improvado, businesses can streamline their data analysis processes, gain valuable insights from their Facebook Ads campaigns, and make more informed decisions to drive growth. To learn more about how Improvado can help you, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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