Connect LinkedIn to Excel Power Query to Get Analysis-Ready Data

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What is LinkedIn?

LinkedIn is a professional networking platform that enables enterprise companies to connect with potential clients, partners, and employees. With over 774 million users, LinkedIn offers a vast pool of talent and business opportunities for organizations. Enterprise companies can benefit from using LinkedIn for recruitment, lead generation, brand promotion, and industry insights.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel. It enables users to connect, combine, and refine data from multiple sources for further analysis and visualization. Enterprise companies can benefit from using Excel Power Query to streamline their data management processes, automate data cleaning and transformation, and generate actionable insights from complex data sets.

Connecting LinkedIn to Excel Power Query

Connecting LinkedIn to Excel Power Query can be done in several ways:

  • Create a LinkedIn API application to access LinkedIn data. You will need to register your application, obtain an API key, and set up proper authentication.
  • Use the LinkedIn API to export data in a structured format such as JSON or CSV. This will allow you to access various LinkedIn metrics and dimensions like connections, shares, and engagement data.
  • Import the exported data into Excel Power Query using its built-in connectors. You can use the "From File" or "From Web" options to load data from your local machine or a URL, respectively.
  • Once your data is loaded, you can use Excel Power Query's powerful data transformation and analysis tools to clean, combine, and enrich your LinkedIn data.
  • Create custom reports, dashboards, and visualizations to gain insights into your LinkedIn marketing and sales performance.
  • Alternatively, you can use a comprehensive marketing analytics platform like Improvado to streamline the process of connecting LinkedIn to Excel Power Query, eliminating manual data extraction and transformation tasks.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn to Excel Power Query with Improvado

Improvado is an advanced marketing analytics platform that offers a complete data pipeline solution, from data extraction to data visualization. Connecting LinkedIn to Excel Power Query with Improvado can save time and resources by automating data extraction, transformation, and normalization processes. Improvado's pre-built data connectors allow you to easily import data from LinkedIn and other marketing platforms into Excel Power Query for further analysis. With Improvado's extensive data dictionary, you can effortlessly extract relevant metrics and dimensions from your LinkedIn data, ensuring accurate and consistent reporting across all of your marketing channels. Additionally, Improvado's scalable and customizable solution easily adapts to your enterprise's evolving data needs, making it the ideal choice for large organizations.

Summary of connection LinkedIn to Excel Power Query

In summary, connecting LinkedIn and Excel Power Query can provide valuable insights into your marketing and sales performance. Improvado offers a scalable, customizable, and efficient solution to streamline this process, enabling you to focus on analyzing and acting on your data. With Improvado's high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data management, you can optimize your LinkedIn marketing strategy and drive better business results. To discover how Improvado can help you connect LinkedIn to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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