Connect Google Trends to Excel Power Query to Eliminate Human Error

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What is Google Trends?

Google Trends is a powerful tool that allows users to analyze search trends for specific keywords, phrases, and topics across the globe. Enterprise companies can benefit from this by identifying emerging trends, gauging market interest, and making data-driven marketing decisions. By analyzing Google Trends data, businesses can stay ahead of the curve and ensure their marketing strategies align with current consumer behavior and interests.

What is Excel Power Query?

Excel Power Query is a data-connection and transformation tool that enables users to extract, clean, and transform data from various sources into a structured format for analysis. Enterprise companies can benefit from using Excel Power Query to streamline their data management processes, reducing the time spent on manual data cleansing and manipulation. As a result, businesses can spend more time on analyzing data and discovering insights that drive strategic decision-making.

Connecting Google Trends to Excel Power Query

Connecting Google Trends to Excel Power Query can be achieved through the following steps:

  • Access Google Trends and search for the desired keywords or topics.
  • Download the data as a CSV file.
  • Open Excel and launch Power Query.
  • Click "Get Data" and select "From File" followed by "From CSV."
  • Navigate to the downloaded CSV file and click "Open."
  • Use Power Query's transformation tools to clean and prepare the data for analysis.
  • Load the transformed data into Excel for visualization and further analysis.
  • Alternatively, consider using Improvado to extract and load the data from Google Trends to Excel Power Query more efficiently and with greater customization options.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Google Trends to Excel Power Query, due to its advanced features and capabilities. With Improvado, businesses can automate the data extraction and transformation process, saving time and resources. Additionally, Improvado offers a comprehensive data dictionary that outlines the metrics and dimensions that can be extracted from Google Trends, providing users with a clear understanding of the available data. Furthermore, Improvado's platform is fully customizable, allowing businesses to tailor their data extraction and transformation processes to meet their unique needs.

Summary of connection Google Trends to Excel Power Query

In summary, connecting Google Trends and Excel Power Query can provide businesses with valuable insights into search trends and consumer behavior. By utilizing Improvado's advanced analytics platform, companies can scale their marketing data analysis with ease, customize their data extraction and transformation processes, and access high-quality customer support. Improvado's ability to process large volumes of data and centralize marketing and sales data ensures that businesses can make data-driven decisions confidently. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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