Connect Google Trends to Google Sheets Without SQL

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What is Google Trends?

Google Trends is a powerful tool that allows marketers and analysts to monitor search patterns and trends across various industries and regions. By analyzing search data, enterprise companies can identify emerging trends, track competitors, and inform strategic decision-making. Google Trends provides valuable insights into consumer behavior, helping organizations stay ahead of the competition and better understand their target audience.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that enables users to create, edit, and share spreadsheets in real-time. Enterprise companies benefit from using Google Sheets as it offers seamless collaboration, easy access from any device, and integration with other Google Workspace tools. Additionally, Google Sheets supports various add-ons and APIs, allowing users to connect with external data sources and automate processes, making it a popular choice for data analysis, reporting, and visualization.

Connecting Google Trends to Google Sheets

Connecting Google Trends to Google Sheets can be achieved through several methods:

  • Using Google Sheets' built-in IMPORTXML function to extract data from Google Trends through its public API. This method requires some knowledge of XPath and may have limitations in terms of data volume and frequency of updates.
  • Utilizing third-party add-ons and APIs to import data from Google Trends into Google Sheets. These tools often simplify the process and offer more advanced features, such as scheduled data refreshes and customizable queries. However, they may come with additional costs and require trust in the third-party provider.
  • Building a custom script using Google Apps Script or another programming language to fetch data from Google Trends and load it into Google Sheets. This approach offers flexibility and control, but it requires coding expertise and can be time-consuming to implement and maintain.
  • Employing a data connector, such as Improvado, to seamlessly extract, transform, and load data from Google Trends to Google Sheets. This method simplifies the process, automates data updates, and allows for easy customization and scalability, making it an ideal solution for enterprise-level organizations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to Google Sheets with Improvado

Improvado is the best solution for connecting Google Trends to Google Sheets due to its advanced features and capabilities. It offers a complete data pipeline, from extraction and transformation to visualization, allowing users to easily connect and centralize marketing and sales data. Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Google Trends, providing a comprehensive view of search data for in-depth analysis and visualization.

Furthermore, Improvado is designed to handle large volumes of data, ensuring that enterprise-level companies can effectively manage and analyze their marketing data. It offers exceptional customization options, allowing users to tailor the data connector to their specific needs. Finally, Improvado provides high-quality customer support, ensuring that any issues or questions are promptly addressed, making the entire process seamless and hassle-free.

Summary of connection Google Trends to Google Sheets

In summary, connecting Google Trends to Google Sheets is an essential step for enterprise-level companies looking to leverage search data for marketing and strategic decision-making. While several methods are available for this connection, Improvado offers the most comprehensive and efficient solution. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for centralizing marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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