Connect Google Trends to Looker to Get Analysis-Ready Data

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What is Google Trends?

Google Trends is a powerful tool that allows users to analyze the popularity of search queries in Google Search. By utilizing this data, large enterprises can gain valuable insights into consumer behavior, emerging trends, and market demands. Google Trends helps companies make data-driven decisions, optimize marketing strategies, and identify new opportunities for growth.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed for large enterprises. With Looker, companies can easily analyze, visualize, and share data from multiple sources to make informed decisions. Looker provides customizable dashboards, advanced analytics, and robust reporting capabilities, enabling businesses to gain valuable insights, improve performance, and drive growth.

Connecting Google Trends to Looker

Connecting Google Trends to Looker can be achieved through several methods:

  • Use Google Trends API to extract data and store it in a database or data warehouse, such as BigQuery or Snowflake.
  • Develop a custom script or use an ETL (Extract, Transform, Load) tool to load data from Google Trends to the database or data warehouse.
  • Configure Looker to connect to the database or data warehouse, where the Google Trends data is stored.
  • Create a Looker data model based on the Google Trends data schema and define metrics, dimensions, and relationships.
  • Build Looker dashboards and visualizations using the Google Trends data model.
  • Alternatively, use a data connector like Improvado to simplify the process of connecting Google Trends to Looker, automating data extraction, transformation, and load processes.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to Looker with Improvado

Improvado is the best solution for connecting Google Trends to Looker, as it offers a seamless and efficient integration process. With Improvado, you can easily extract data from Google Trends, transform and normalize it, and load it into Looker for visualization. Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Google Trends, saving time and effort compared to manual extraction and transformation methods.

Moreover, Improvado offers scalability and customization, ensuring that the solution can grow with your business and adapt to your specific needs. The platform is designed to handle large volumes of data, making it ideal for enterprises with vast amounts of marketing and sales data to process. Additionally, Improvado provides exceptional customer support to ensure a smooth integration process and ongoing assistance.

Summary of connection Google Trends to Looker

In summary, connecting Google Trends to Looker can unlock valuable insights and drive data-driven decision-making for large enterprises. By using Improvado as the data connector, businesses can benefit from a scalable, customizable solution that automates data extraction, transformation, and load processes. With exceptional customer support and the ability to handle large volumes of data, Improvado is the ideal choice for centralizing marketing and sales data. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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