Connect Google Trends to Grafana Without SQL

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What is Google Trends?

Google Trends is a popular online tool that provides insights into the relative popularity of search terms and topics across the globe. It helps enterprise companies identify emerging trends, monitor their brand's performance, and understand customer behavior by analyzing search data. By leveraging Google Trends, businesses can make data-driven decisions to optimize their marketing strategies and stay ahead of the competition.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that allows users to create interactive, customizable dashboards for their data. With Grafana, enterprise companies can visualize their data from multiple sources, track key performance indicators (KPIs), and monitor the health of their infrastructure. Grafana's powerful visualization capabilities enable businesses to make informed decisions and improve their overall performance.

Connecting Google Trends to Grafana

Connecting Google Trends to Grafana can be achieved in several ways:

  • Start by exporting Google Trends data in a compatible format, such as CSV or JSON, that can be easily imported into Grafana.
  • Develop a custom script or use a third-party tool to import the Google Trends data into Grafana. This may involve using APIs or other data connectors to facilitate the integration.
  • Create a Grafana datasource that connects to the Google Trends data. This may require configuring the datasource settings, such as the API key, data format, and query parameters.
  • Build a Google Trends Grafana dashboard to visualize the data. Grafana offers various visualization options, such as line charts, bar graphs, and heat maps, to help you analyze the Google Trends data effectively.
  • Ensure that the Google Trends data syncs regularly with Grafana to maintain up-to-date visualizations and insights.
  • Alternatively, use a powerful data connector like Improvado to streamline the process of connecting Google Trends to Grafana and avoid the challenges associated with manual data extraction, transformation, and loading.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to Grafana with Improvado

Improvado is the best solution for connecting Google Trends to Grafana as it provides an end-to-end data pipeline, taking care of data extraction, transformation, normalization, and visualization. With Improvado, you can automate the process of importing data from Google Trends to Grafana, saving time and reducing the risk of errors. The platform offers a wide range of metrics and dimensions that can be extracted automatically from Google Trends, allowing for in-depth analysis and customized visualizations.

Furthermore, Improvado's scalable and customizable solution makes it ideal for large enterprises. It can handle large volumes of data and centralize marketing and sales data from various sources. In addition to its robust features, Improvado provides high-quality customer support to ensure a seamless integration experience and help businesses get the most out of their data.

Summary of connection Google Trends to Grafana

In summary, connecting Google Trends and Grafana enables businesses to gain valuable insights and make data-driven decisions. Improvado's advanced marketing analytics platform simplifies this process by providing a comprehensive data pipeline that covers extraction, transformation, normalization, and visualization. With Improvado, businesses can enjoy scalable, customizable solutions, high-quality customer support, and the ability to process large volumes of data and centralize marketing and sales data. To explore how Improvado can help your business, book a call today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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