Connect Google Trends to Looker Studio to Get Analysis-Ready Data

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What is Google Trends?

Google Trends is a powerful tool that provides insights into search trends and user behavior across the globe. By analyzing search data, it helps businesses understand consumer preferences, monitor industry trends, and discover potential growth opportunities. Large enterprises benefit from using Google Trends by gaining valuable insights into market trends, improving their marketing strategies, and making data-driven decisions.

What is Looker Studio?

Looker Data Studio is a modern, user-friendly business intelligence (BI) and data visualization platform. It enables enterprises to explore, analyze, and visualize data from various sources, providing valuable insights that drive business growth. Looker Data Studio helps large organizations make data-driven decisions, streamline their operations, and enhance collaboration between teams.

Connecting Google Trends to Looker Studio

Connecting Google Trends to Looker Data Studio involves several steps:

  • First, you need to export the Google Trends data using the Google Trends API, which allows you to extract search trends data in a structured format, such as CSV or JSON.
  • Next, you need to transform the extracted data into a format that Looker Data Studio can understand. This typically involves cleaning and normalizing the data, as well as mapping the Google Trends data to the corresponding Looker Data Studio data model.
  • After transforming the data, you need to load it into a data warehouse or database that Looker Data Studio can connect to. This can be done using various data integration tools or data extraction and load solutions.
  • Once the data is stored in a compatible data warehouse, you can create a connection between Looker Data Studio and the data source. This involves configuring the connection settings, such as the database type, host, port, and authentication credentials.
  • Finally, you can start building visualizations and dashboards in Looker Data Studio using the imported Google Trends data. This may involve selecting the appropriate metrics and dimensions, applying filters, and customizing the appearance of the charts and graphs.
  • Alternatively, you can use Improvado to simplify the process of connecting Google Trends to Looker Data Studio. Improvado automates the data extraction, transformation, and loading steps, making it easier and more efficient to import Google Trends data into Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Trends to Looker Studio with Improvado

Improvado is the best solution for connecting Google Trends to Looker Data Studio, as it offers numerous advantages over other methods. With Improvado, you can easily extract, transform, and load Google Trends data into a compatible data warehouse, allowing Looker Data Studio to access and visualize the data. The platform handles the entire data pipeline, ensuring a seamless integration process without the need for manual data manipulation. In addition, Improvado offers customization options, enabling you to tailor the data import process to your specific requirements. The platform is scalable and can handle large volumes of data, making it suitable for large enterprises. Moreover, Improvado provides high-quality customer support, ensuring that any issues are resolved promptly and efficiently.

Summary of connection Google Trends to Looker Studio

In summary, connecting Google Trends and Looker Data Studio offers numerous benefits for large enterprises. By leveraging Improvado's advanced marketing analytics platform, organizations can easily import Google Trends data into Looker Data Studio, enabling them to visualize and analyze search trends data to make data-driven decisions. Improvado's solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado enables enterprises to centralize their marketing and sales data, providing a comprehensive view of their performance. To learn more about how Improvado can help you connect Google Trends to Looker Data Studio, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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