Connect Brandwatch to Looker Studio to Streamline Marketing Analytics

Accelerate data connection between marketing platforms with Improvado.

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What is Brandwatch?

Brandwatch is a powerful social media analytics platform that enables enterprise companies to track, analyze, and monitor their brand's online presence. It offers robust social listening and sentiment analysis capabilities, helping organizations identify trends and insights to make informed decisions. By leveraging Brandwatch, companies can not only improve their brand reputation but also optimize their marketing strategies and enhance customer engagement.

What is Looker Studio?

Looker Data Studio is a modern data platform that provides enterprise organizations with powerful data visualization and exploration tools. It empowers users to create custom dashboards, explore data in real-time, and share insights across teams. With Looker Data Studio, companies can make better-informed decisions, improve operational efficiency, and drive more accurate forecasting. Thanks to its intuitive interface and flexible data modeling capabilities, Looker Data Studio has become a popular choice for businesses seeking to enhance their data-driven decision-making processes.

Connecting Brandwatch to Looker Studio

Connecting Brandwatch to Looker Data Studio can be accomplished in several ways:

  • Using a pre-built data connector for Looker Data Studio Brandwatch: This involves selecting and configuring a ready-to-use connector from Looker's marketplace or a third-party provider.
  • Developing a custom API integration: This requires programming skills and an understanding of both Brandwatch and Looker Data Studio APIs. You will need to build a custom data connector to sync Looker Data Studio with Brandwatch and ensure seamless data flow between the two platforms.
  • Utilizing ETL (Extract, Transform, Load) tools: These tools facilitate data extraction from Brandwatch, transformation into a suitable format, and loading into Looker Data Studio. You may need to consider factors like scalability and data volume when selecting an ETL tool.
  • Choosing Improvado: As an alternative to the above methods, you can use Improvado, an advanced marketing analytics platform that simplifies the process of connecting Brandwatch to Looker Data Studio. With its comprehensive data extraction and load capabilities, Improvado ensures seamless integration and efficient data transfer between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Brandwatch to Looker Studio with Improvado

Improvado is the ideal solution for connecting Brandwatch to Looker Data Studio. It offers a complete data pipeline, covering data extraction, transformation, and normalization, as well as data visualization. With Improvado, you can access a wide range of metrics and dimensions from Brandwatch, and easily integrate them into your Looker Data Studio dashboards.

Moreover, Improvado's platform is highly scalable and customizable, capable of handling large volumes of data. Its user-friendly interface eliminates the need for extensive programming knowledge, making it an accessible solution for marketing and analytics professionals. With Improvado's exceptional customer support and dedicated account management, you can rest assured that your data integration needs will be met efficiently and effectively.

Summary of connection Brandwatch to Looker Studio

In summary, connecting Brandwatch and Looker Data Studio can unlock valuable insights and enhance your data-driven decision-making process. Improvado offers a seamless, scalable, and customizable solution for integrating these two powerful platforms. With its ability to process large volumes of data, centralize marketing and sales data, and offer high-quality customer support, Improvado is the ideal choice for enterprise organizations seeking to connect Brandwatch to Looker Data Studio. Book a call with an expert today to explore how Improvado can enhance your marketing analytics capabilities.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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