Connect CallRail to Looker Studio to Get Analysis-Ready Data

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is CallRail?

CallRail is a powerful call tracking and analytics platform used by large enterprises to gain valuable insights into their marketing efforts. By tracking phone calls, texts, and forms, CallRail enables companies to measure the performance of their campaigns, optimize marketing strategies, and improve their return on investment. It provides essential data, such as call volume, duration, and source, which can be used to drive better decision-making and increase revenue.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. It provides a complete suite of tools for exploring, analyzing, and visualizing large volumes of data from a wide variety of sources. With Looker Data Studio, organizations can create custom and interactive dashboards, reports, and visualizations to better understand their data and make informed decisions. Its powerful data modeling capabilities enable users to generate insights that would be difficult to uncover using traditional BI tools.

Connecting CallRail to Looker Studio

Connecting CallRail to Looker Data Studio can be achieved through the following steps:

  • Export CallRail data in a format suitable for Looker Data Studio, such as CSV or JSON.
  • Store the exported data in a cloud storage solution, such as Amazon S3 or Google Cloud Storage, or a database that Looker Data Studio supports.
  • Configure a Looker Data Studio data source to access the stored CallRail data.
  • Create a Looker Data Studio project and model to define how the CallRail data should be structured.
  • Build custom dashboards, reports, and visualizations to analyze and visualize CallRail data.
  • Automate the data export, storage, and synchronization process to ensure that CallRail data is always up-to-date in Looker Data Studio.
  • Alternatively, use Improvado, a powerful data extraction and load platform, to seamlessly connect CallRail to Looker Data Studio without the need for manual data exporting and importing.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallRail to Looker Studio with Improvado

Improvado is the best solution for connecting CallRail to Looker Data Studio for several reasons:

  • It simplifies the data extraction and transformation process, allowing you to easily extract data from CallRail and load it into Looker Data Studio. This eliminates the need for manual data exporting and importing, saving you time and effort.
  • Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from CallRail, giving you a complete view of your marketing and sales data.
  • With Improvado's robust customization capabilities, you can tailor the integration to meet your specific needs and requirements.
  • Improvado's platform is designed to handle large volumes of data, ensuring that your CallRail data is processed quickly and efficiently.
  • The Improvado team offers high-quality customer support, ensuring that you have the assistance you need to successfully connect CallRail to Looker Data Studio.

Summary of connection CallRail to Looker Studio

In summary, connecting CallRail and Looker Data Studio is a crucial step for enterprises looking to gain valuable insights from their marketing and sales data. By leveraging Improvado's powerful data extraction, transformation, and loading capabilities, organizations can seamlessly integrate CallRail data into Looker Data Studio for analysis and visualization. The Improvado solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the best choice for centralizing marketing and sales data. To learn more about how Improvado can help you connect CallRail to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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