Connect Airtable to Looker Studio Without SQL

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What is Airtable?

Airtable is a versatile cloud-based platform that combines the functionality of a spreadsheet with the power of a database. It enables enterprise companies to create, manage, and collaborate on various projects, workflows, and databases with ease. With its customizable views, Airtable allows users to visualize data in different formats, such as kanban boards, calendars, and galleries. Enterprises benefit from Airtable's flexibility, scalability, and robust API, which allows for seamless integration with numerous third-party applications.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence and data visualization platform designed for large enterprises. This tool enables users to create interactive dashboards, explore complex datasets, and share insights across the organization. With its extensive library of data connectors, Looker Data Studio can integrate with various data sources, providing a comprehensive view of an enterprise's data landscape. Companies benefit from Looker Data Studio's flexibility, customization options, and granular access control, ensuring that the right people have access to the right data at the right time.

Connecting Airtable to Looker Studio

Connecting Airtable to Looker Data Studio can be achieved through several methods:

  • Using Airtable's API: Leverage Airtable's robust API to extract data from your tables and send it to Looker Data Studio for visualization and analysis.
  • Data synchronization tools: Utilize third-party tools and services to synchronize your Airtable data with Looker Data Studio automatically.
  • Custom scripting: Write custom scripts to extract, transform, and load (ETL) your Airtable data into Looker Data Studio. This method requires programming knowledge and can be time-consuming.
  • Manual data export and import: Export your Airtable data as a CSV file, and then import it into Looker Data Studio. This method can be cumbersome and may not be suitable for large datasets or frequent updates.
  • Using Improvado: For a seamless and efficient solution, consider using Improvado to connect Airtable to Looker Data Studio. This advanced marketing analytics platform covers the complete data pipeline, from extraction and transformation to visualization, making it the ideal choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Airtable to Looker Studio with Improvado

Improvado is the best solution to connect Airtable to Looker Data Studio due to its superior capabilities in handling data extraction, transformation, and visualization. With its pre-built data connectors, Improvado eliminates the need for custom scripting or manual data exports, ensuring a seamless integration between Airtable and Looker Data Studio. Moreover, Improvado allows users to automatically extract a wide range of metrics and dimensions from Airtable, providing a comprehensive view of your data in Looker Data Studio.

Improvado's platform is designed to handle large volumes of data and offers scalability, making it suitable for enterprise-level organizations. Furthermore, the platform allows for customization, giving users the flexibility to tailor their data pipeline to their specific needs. With its high-quality customer support and dedicated team of experts, Improvado ensures a smooth and efficient data integration process, allowing companies to focus on what matters: deriving valuable insights from their data.

Summary of connection Airtable to Looker Studio

In conclusion, connecting Airtable and Looker Data Studio is essential for enterprises looking to leverage the full potential of their marketing and sales data. By using Improvado, organizations can benefit from a scalable, customizable, and efficient solution that centralizes their data and allows for seamless data visualization in Looker Data Studio. With Improvado's ability to process large volumes of data and its top-notch customer support, enterprises can confidently make data-driven decisions to drive their business forward. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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