Connect Amazon Vendor Central to Looker Studio to Eliminate Human Error

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What is Amazon Vendor Central?

Amazon Vendor Central is a platform for large enterprises to sell their products directly to Amazon, as opposed to Amazon Marketplace, where businesses sell to consumers. By using Amazon Vendor Central, enterprises benefit from Amazon's vast distribution network, marketing expertise, and customer base. This platform allows businesses to effectively manage their sales, inventory, and promotions, which can lead to increased revenue and visibility.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization platform that enables large enterprises to make data-driven decisions. By connecting to various data sources and transforming raw data into actionable insights, Looker Data Studio helps businesses optimize their marketing strategies, monitor key performance indicators, and uncover hidden opportunities. With its user-friendly interface and customizable dashboards, Looker Data Studio provides a comprehensive view of a company's data, empowering decision-makers to make informed choices.

Connecting Amazon Vendor Central to Looker Studio

Connecting Amazon Vendor Central to Looker Data Studio can be done through multiple ways:

  • Using an API: Amazon Vendor Central offers an API that allows you to extract data from the platform. You can then use Looker Data Studio's API capabilities to import the data and create visualizations.
  • Manual data export and import: Export the data from Amazon Vendor Central in a compatible format, such as CSV or Excel, and then import the file into Looker Data Studio for visualization.
  • Data connector: Utilize a third-party data connector specifically designed to extract and load Amazon Vendor Central data into Looker Data Studio. This option can simplify the process and save time.
  • Improvado: A complete data pipeline solution like Improvado can centralize and automate the process of connecting Amazon Vendor Central to Looker Data Studio. This method provides a more efficient and scalable approach to data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Vendor Central to Looker Studio with Improvado

Improvado is the ideal solution for connecting Amazon Vendor Central to Looker Data Studio, offering numerous advantages over other methods. With its advanced data extraction capabilities, Improvado can automatically extract metrics and dimensions from Amazon Vendor Central and load the data into Looker Data Studio, eliminating the need for manual data exports and imports.

By using Improvado, enterprises can access a wide range of pre-built data connectors, reducing the need for custom development and API integration. Additionally, the platform is scalable and customizable, allowing businesses to adapt to their changing data needs and requirements.

Improvado also provides exceptional customer support and assistance with data transformation and normalization. This ensures that the data imported into Looker Data Studio is accurate and formatted correctly, allowing for seamless data visualization and analysis.

Summary of connection Amazon Vendor Central to Looker Studio

In summary, connecting Amazon Vendor Central and Looker Data Studio is a crucial step for enterprises seeking to make data-driven decisions and optimize their marketing strategies. Improvado offers a comprehensive and scalable solution, enabling businesses to centralize their marketing and sales data, process large volumes of data, and customize their data pipeline according to their needs. With high-quality customer support and a wide range of pre-built connectors, Improvado is the ideal choice for integrating Amazon Vendor Central with Looker Data Studio. To learn more about Improvado's capabilities and how it can benefit your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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