How to Connect Moz to Looker Studio

Moz is a powerful SEO toolset designed to optimize enterprise-level businesses' online presence. By providing insights into search engine performance, keyword research, and link analysis, Moz helps companies create effective marketing strategies and improve their search engine rankings. With its advanced analytics, Moz empowers enterprise companies to make data-driven decisions, identify new opportunities, and stay ahead of the competition.

Improvado pulls keyword rankings, domain authority scores, page authority, backlink data and SERP analysis through Moz's official API.

• Domain authority: is your site gaining strength over time?
• Page authority: which pages carry the most weight?
• Keyword rankings: which terms moved up or down?
• Backlink data: who links to you, and is that growing?

Moz pairs well with Google Search Console in one view. You can set Moz keyword difficulty beside real click-through rates and impressions, since both are normalized through the same data model.

Looker Studio reads the Moz rows from a database it supports, so Improvado loads them there before any chart is built.

Requirement: you need an active Moz Pro subscription with API access. Improvado handles Moz's rate limits for you, queuing requests so the pull stays within them. Refreshes can run from hourly to weekly, and most SEO teams pick daily or weekly because rankings and authority change slowly.