Connect Twitter to Looker Studio Without SQL

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What is Twitter?

Twitter is a popular social media platform that allows users to create and share short messages called "tweets." Enterprise companies use Twitter to promote their products and services, engage with potential customers, and identify trends in their industry. By analyzing Twitter data, these companies can gain valuable insights into their target audience's preferences, sentiments, and behaviors, which can help them refine their marketing strategies.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform designed to help organizations transform raw data into meaningful insights. Looker Data Studio offers a powerful suite of analytical tools, allowing enterprise companies to create custom reports and dashboards, explore data through interactive visualizations, and make data-driven decisions. By connecting their marketing data sources to Looker Data Studio, businesses can gain a comprehensive view of their marketing performance and optimize their marketing efforts.

Connecting Twitter to Looker Studio

Connecting Twitter to Looker Data Studio can be achieved through several methods:

  • Use Twitter's API: To access Twitter data, you need to register an application with Twitter and obtain the necessary API keys and access tokens. Once you have these credentials, you can use them to query Twitter data and import it into Looker Data Studio.
  • Use a third-party data connector: Several third-party data connectors are available that can streamline the process of connecting Twitter to Looker Data Studio. These connectors typically offer pre-built integrations that simplify data extraction and load processes.
  • Custom ETL (Extract, Transform, Load) process: If you have the technical know-how, you can build a custom ETL process to extract data from Twitter, transform it into a suitable format, and load it into Looker Data Studio. This approach offers the most control over the data extraction and transformation process but can be time-consuming and resource-intensive.
  • Use Improvado: A more efficient and reliable way to connect Twitter to Looker Data Studio is by using Improvado, a powerful marketing analytics platform that covers the complete data pipeline, from data extraction and load to data transformation and normalization, and ultimately, to data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Twitter to Looker Studio with Improvado

Improvado is the best solution for connecting Twitter to Looker Data Studio for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise companies with extensive marketing data.
  • Customization: Improvado allows users to customize their data extraction, transformation, and visualization processes, providing them with the flexibility they need to meet their unique business requirements.
  • High-quality customer support: Improvado offers dedicated customer support to ensure a smooth and successful implementation and to address any issues that may arise.
  • Pre-built integration: Improvado offers a pre-built integration for Twitter, allowing users to easily extract metrics and dimensions from Twitter data and import them into Looker Data Studio without any manual intervention.

Summary of connection Twitter to Looker Studio

In summary, connecting Twitter and Looker Data Studio is a crucial step for enterprise companies looking to analyze and visualize their Twitter data. By leveraging Improvado's advanced marketing analytics platform, businesses can benefit from its scalability, customization, high-quality customer support, ability to process large volumes of data, and ability to centralize marketing and sales data. To learn more about how Improvado can help you connect Twitter to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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