How to Connect Google Ad Manager to Looker Studio

Google Ad Manager is a comprehensive ad management platform that helps enterprise companies effectively manage their digital advertising inventory across different channels. It streamlines the process by automating ad trafficking, optimizing ad performance, and providing robust reporting tools. This platform enables businesses to save time, reduce operational costs, and drive higher revenue by targeting the right audience with personalized ad experiences.

Looker Data Studio is a powerful data analytics and visualization tool designed for enterprise companies. It enables users to explore, analyze, and visualize their data in real-time, making it easier to make data-driven decisions. With its intuitive interface and extensive customization options, Looker Data Studio allows businesses to create interactive dashboards, monitor key performance indicators (KPIs), and share insights with team members. This tool simplifies data analysis and helps organizations uncover hidden patterns and trends to drive better business outcomes.

Linking Google Ad Manager with Looker Studio optimizes your data management by automating the information flow and removing the need for manual intervention. Follow these steps for a seamless connection:

• Establish API credentials and grant necessary data access rights
• Define data mapping schemes and apply transformation protocols
• Implement scheduled data refresh cycles
• Track data accuracy and analyze performance indicators
• Develop tailored dashboards and generate comprehensive reports

This setup facilitates instant data analysis, minimizes repetitive tasks, and delivers consolidated insights spanning multiple systems.

Improvado streamlines the process of feeding Google Ad Manager insights into Looker Studio through a fully no-code platform that abstracts away all technical intricacies. Here’s what you’ll gain with Improvado:

• Ready-to-deploy integrations with intelligent schema alignment
• Continuous data updates accompanied by health checks
• On-the-fly data normalization and validation routines
• Robust security protocols and industry-standard compliance
• Around-the-clock technical assistance and upkeep

Bypassing the need for bespoke coding, our solution compresses deployment timelines from weeks down to mere days and guarantees uninterrupted, accurate data delivery.

Integrating Google Ad Manager with Looker Studio delivers substantial improvements in both effectiveness and operational efficiency. Key advantages encompass:

• Analytical output enhanced by a factor of 2 to 3
• Near-complete eradication (99%) of inconsistencies in data
• Decrease of manual reporting efforts by approximately 75%
• Acceleration of insight generation up to 5 times faster through consolidated data sources

Organizations typically achieve tangible results within three months, driven by a 60% drop in repetitive activities and over 85% collaboration across various teams.