Connect Google Ad Manager to Looker Studio to Make Data-Driven Decisions

Accelerate data connection between marketing platforms with Improvado.

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform that helps enterprise companies effectively manage their digital advertising inventory across different channels. It streamlines the process by automating ad trafficking, optimizing ad performance, and providing robust reporting tools. This platform enables businesses to save time, reduce operational costs, and drive higher revenue by targeting the right audience with personalized ad experiences.

What is Looker Studio?

Looker Data Studio is a powerful data analytics and visualization tool designed for enterprise companies. It enables users to explore, analyze, and visualize their data in real-time, making it easier to make data-driven decisions. With its intuitive interface and extensive customization options, Looker Data Studio allows businesses to create interactive dashboards, monitor key performance indicators (KPIs), and share insights with team members. This tool simplifies data analysis and helps organizations uncover hidden patterns and trends to drive better business outcomes.

Connecting Google Ad Manager to Looker Studio

Connecting Google Ad Manager to Looker Data Studio can be done in several ways:

  • Using Google BigQuery as an intermediary data storage solution. Export Google Ad Manager data to BigQuery and then connect Looker Data Studio to BigQuery to visualize the data.
  • Creating a custom API connection using Google Ad Manager's API to fetch the data directly into Looker Data Studio. This may require developer resources and ongoing maintenance.
  • Utilizing a third-party data connector to import data from Google Ad Manager to Looker Data Studio. This option usually involves a monthly subscription fee but provides a more streamlined experience and faster data integration.
  • Opting for a comprehensive marketing analytics platform like Improvado. This solution covers the complete data pipeline, from data extraction and load to data transformation and normalization, ultimately connecting Google Ad Manager to Looker Data Studio in a seamless manner.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ad Manager to Looker Studio with Improvado

Improvado is the best solution for connecting Google Ad Manager to Looker Data Studio, offering numerous advantages over other methods:

  • Scalability: Improvado is designed to handle large volumes of data, catering to the needs of enterprise companies.
  • Customization: Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Google Ad Manager, allowing users to create custom dashboards tailored to their specific needs.
  • Quality customer support: Improvado offers dedicated support to ensure smooth onboarding and ongoing assistance as needed.
  • Centralization: Improvado allows businesses to centralize their marketing and sales data, making it easier to analyze and visualize data from multiple sources in Looker Data Studio.
  • Low maintenance: Improvado takes care of all the technical aspects of connecting Google Ad Manager to Looker Data Studio, eliminating the need for in-house developer resources and reducing the risk of data integration issues.

Summary of connection Google Ad Manager to Looker Studio

In summary, connecting Google Ad Manager to Looker Data Studio is crucial for enterprise companies looking to make data-driven decisions and optimize their advertising strategies. Improvado offers a scalable, customizable, and low-maintenance solution that simplifies this process by handling the entire data pipeline. With its high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data, Improvado is the ideal choice for businesses looking to book a call and visualize their Google Ad Manager data in Looker Data Studio.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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