Connect Google Ad Manager to Periscope Data to Get Analysis-Ready Data

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad serving platform that streamlines the process of managing ad inventory, optimizing ad delivery, and maximizing revenue for large enterprises. By consolidating various ad networks, exchanges, and direct sales under one umbrella, Google Ad Manager simplifies the advertising landscape for companies, allowing them to make smarter decisions in real-time and effectively allocate their marketing resources.

What is Periscope Data?

Periscope Data is a powerful business intelligence (BI) and data visualization tool designed for enterprise-level organizations. It offers a unified platform for data exploration, analysis, and visualization, enabling companies to gain valuable insights from their data, make informed decisions, and drive growth. With its easy-to-use interface and advanced features like custom dashboards and real-time data updates, Periscope Data helps businesses turn raw data into actionable insights.

Connecting Google Ad Manager to Periscope Data

  • Start by creating an API key in Google Ad Manager, which will allow Periscope Data to access your account's data.
  • Next, configure the data connector for Periscope Data by entering your Google Ad Manager API key in the appropriate field.
  • Select the specific metrics and dimensions you want to extract from Google Ad Manager, such as impressions, clicks, and revenue.
  • Set up a schedule for data synchronization, ensuring that your Google Ad Manager data is regularly updated in Periscope Data.
  • Map the Google Ad Manager data fields to the corresponding fields in Periscope Data, ensuring that your data is accurately represented in the visualization tool.
  • Create custom dashboards and reports in Periscope Data to visualize Google Ad Manager data and gain actionable insights.
  • Alternatively, use a solution like Improvado to simplify the process of connecting Google Ad Manager to Periscope Data and enjoy added benefits, such as advanced data transformation and normalization capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Periscope Data with Improvado

Improvado is the ideal solution for connecting Google Ad Manager to Periscope Data, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can easily extract metrics and dimensions from Google Ad Manager and automatically import them into Periscope Data, saving time and reducing the risk of data inaccuracies. Additionally, Improvado's advanced data transformation capabilities ensure that your marketing data is presented in a standardized format, making it easier to analyze and visualize in Periscope Data.

Improvado is designed for large enterprises and is built to handle high volumes of data, ensuring that your Google Ad Manager data is processed efficiently and quickly. The platform also offers excellent customer support, ensuring that any issues you may encounter are resolved promptly. By centralizing your marketing and sales data, Improvado allows you to gain a holistic view of your advertising performance and make more informed decisions.

Summary of connection Google Ad Manager to Periscope Data

In summary, connecting Google Ad Manager to Periscope Data allows businesses to analyze and visualize their advertising data, leading to smarter decision-making and improved marketing strategies. Improvado simplifies this process by offering a comprehensive data pipeline that includes data extraction, transformation, normalization, and visualization, ensuring that your Google Ad Manager data is accurately represented in Periscope Data. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for enterprises looking to book a call and enhance their marketing analytics capabilities.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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