How to Connect Google Ad Manager to Periscope Data

Google Ad Manager is a comprehensive ad serving platform that streamlines the process of managing ad inventory, optimizing ad delivery, and maximizing revenue for large enterprises. By consolidating various ad networks, exchanges, and direct sales under one umbrella, Google Ad Manager simplifies the advertising landscape for companies, allowing them to make smarter decisions in real-time and effectively allocate their marketing resources.

Periscope Data is a powerful business intelligence (BI) and data visualization tool designed for enterprise-level organizations. It offers a unified platform for data exploration, analysis, and visualization, enabling companies to gain valuable insights from their data, make informed decisions, and drive growth. With its easy-to-use interface and advanced features like custom dashboards and real-time data updates, Periscope Data helps businesses turn raw data into actionable insights.

Linking Google Ad Manager with Periscope Data simplifies your data handling and removes the need for manual intervention. Follow these steps to integrate the two seamlessly:

• Establish API credentials and grant necessary data permissions
• Define how data should be mapped and transformed
• Arrange regular automated syncing of data
• Track data integrity and system performance
• Build personalized dashboards and detailed reports

By connecting these tools, you gain instant analytics, cut down on repetitive tasks, and achieve a cohesive view of your data across both systems.

Improvado offers a no-code approach to link Google Ad Manager with Periscope Data, taking on the technical heavy lifting so you don’t have to. Here’s what you get with our platform:

• Ready-to-use connectors that automatically align your data fields
• Continuous syncing and live tracking of your datasets
• Built-in tools for cleaning, transforming, and validating information
• Robust security measures and full compliance at the enterprise level
• Around-the-clock assistance and upkeep

With Improvado, there’s no need for custom coding, integration projects shrink from weeks to just days, and you can count on a seamless, uninterrupted data pipeline.

Integrating Google Ad Manager with Periscope Data delivers impactful outcomes and streamlines workflows. Key advantages include:

• Boosting analytical efficiency by 2 to 3 times
• Nearly eradicating data inconsistencies, with a 99% reduction
• Cutting down manual reporting efforts by 75%
• Accelerating insights generation up to 5 times faster through combined datasets

Organizations experience tangible improvements in as little as three months, benefiting from almost complete data accuracy and query speeds that increase between 1.5 and 5 times.