How to Connect Google Ad Manager to Looker

Google Ad Manager is a comprehensive ad management platform designed for large enterprises to efficiently manage and optimize their ad revenue. It streamlines the process of creating, trafficking, and targeting ads, enabling companies to reach the right audience and maximize revenue. By leveraging its advanced forecasting and reporting capabilities, businesses can make data-driven decisions and effectively allocate their marketing budgets.

Looker is a powerful data analytics and visualization platform that helps large enterprises unlock valuable insights from their data. With its user-friendly interface and robust customization options, Looker empowers decision-makers to explore, analyze, and share data insights in real-time. This enables companies to make informed decisions, optimize processes, and drive growth through data-driven strategies.

Linking Google Ad Manager with Looker simplifies your data management by removing the need for manual handling. Follow these steps to establish a seamless connection:

• Establish API credentials and grant necessary data permissions
• Define how data should be mapped and transformed
• Arrange regular automated data updates
• Track the accuracy of data and key performance indicators
• Develop tailored dashboards and analytical reports

By combining these tools, you gain instant access to analytics, minimize manual efforts, and achieve comprehensive visibility across your marketing ecosystem.

Improvado takes the headache out of linking Google Ad Manager with Looker by offering a code-free platform that absorbs all the technical heavy lifting. Here’s how Improvado delivers value:

• Ready-to-use connectors with intelligent data alignment
• Continuous, live data syncing and health tracking
• Native tools for data shaping and validation
• Robust security measures and adherence to industry regulations
• Round-the-clock assistance and upkeep

Bypassing the need for bespoke coding, our solution cuts integration schedules from several weeks down to mere days while guaranteeing uninterrupted, accurate data transfers.

Connecting Google Ad Manager with Looker unlocks tangible business results and competitive edges. Major advantages feature:

• Achieving insights up to five times quicker by consolidating data sources
• Cutting down data prep efforts by 90%
• Boosting analysis efficiency by two to threefold
• Slashing manual reporting workflows by 75%
• Accelerating insight generation fivefold through integrated datasets

Organizations experience significant impact within three months, benefiting from a 60% drop in repetitive activities and over 85% seamless collaboration across teams.