Connect Google Ad Manager to Looker to Streamline Marketing Analytics

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform designed for large enterprises to efficiently manage and optimize their ad revenue. It streamlines the process of creating, trafficking, and targeting ads, enabling companies to reach the right audience and maximize revenue. By leveraging its advanced forecasting and reporting capabilities, businesses can make data-driven decisions and effectively allocate their marketing budgets.

What is Looker?

Looker is a powerful data analytics and visualization platform that helps large enterprises unlock valuable insights from their data. With its user-friendly interface and robust customization options, Looker empowers decision-makers to explore, analyze, and share data insights in real-time. This enables companies to make informed decisions, optimize processes, and drive growth through data-driven strategies.

Connecting Google Ad Manager to Looker

Connecting Google Ad Manager to Looker can be done in several ways:

  • Manual data exports: Exporting data from Google Ad Manager into CSV files and then uploading them to Looker. This method requires regular maintenance and manual work, which can be time-consuming and prone to errors.
  • API integration: Using Google Ad Manager's API to pull data directly into Looker. This method requires significant technical expertise and may not provide access to all desired metrics and dimensions.
  • Third-party ETL tools: Utilizing data integration tools to automate the extraction, transformation, and loading of Google Ad Manager data into Looker. These tools can be costly, complex, and may require extensive maintenance.
  • Improvado solution: Leveraging Improvado's advanced marketing analytics platform to simplify the data pipeline from Google Ad Manager to Looker. This method offers a scalable, customizable, and efficient way to connect, transform, and visualize Google Ad Manager data in Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Looker with Improvado

Improvado is the best solution for connecting Google Ad Manager to Looker, as it streamlines the entire data pipeline from extraction to visualization. With Improvado, you can easily extract data from Google Ad Manager and transform it into a format that Looker can understand. This approach eliminates the need for manual data exports or complex API integrations, allowing you to focus on analyzing and visualizing your data. With access to a comprehensive data dictionary of available metrics and dimensions, you can customize your Google Ad Manager Looker dashboard to meet your unique business needs.

In addition, Improvado offers unparalleled scalability and flexibility, enabling you to process large volumes of data from multiple marketing and sales sources. Its centralized platform ensures data accuracy and consistency, allowing you to derive actionable insights with confidence. Plus, Improvado's dedicated customer support team is always on hand to help you navigate any challenges and optimize your data pipeline.

Summary of connection Google Ad Manager to Looker

In summary, connecting Google Ad Manager to Looker can be a complex and time-consuming process without the right solution. Improvado simplifies this process and offers a comprehensive, scalable, and customizable platform for connecting these two powerful tools. By leveraging Improvado's advanced marketing analytics platform, you can centralize all your marketing and sales data, process large volumes of data, and create highly customized Google Ad Manager Looker dashboards. To see how Improvado can transform your data pipeline and help you unlock valuable insights, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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