Connect Google Ad Manager to Google Sheets to Get Analysis-Ready Data

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform that allows enterprise companies to effectively run, manage, and optimize their digital advertising campaigns. With its advanced targeting capabilities, robust reporting, and seamless integration with other Google products, Google Ad Manager helps businesses maximize their ad revenue and reach the right audience at the right time. Enterprise companies benefit from using Google Ad Manager as it enables them to streamline their ad operations, access granular insights, and scale their digital advertising efforts.

What is Google Sheets?

Google Sheets is a web-based spreadsheet application that allows enterprise companies to create, edit, and collaborate on spreadsheets in real-time. With its user-friendly interface and powerful built-in data analysis tools, Google Sheets enables businesses to efficiently manage, manipulate, and visualize data. Enterprise companies benefit from using Google Sheets as it simplifies data sharing and collaboration, automates repetitive tasks, and provides a cost-effective solution for managing large volumes of data.

Connecting Google Ad Manager to Google Sheets

  • One way to connect Google Ad Manager to Google Sheets is by using the Google Sheets API. This method involves writing custom scripts to extract data from Google Ad Manager and then load it into Google Sheets. However, this approach requires programming knowledge and can be time-consuming.
  • Another option is to use a third-party Google Sheets add-on or extension that connects to Google Ad Manager. These tools typically offer pre-built templates and integrations, making it easier to import and visualize your Google Ad Manager data in Google Sheets. Some popular add-ons include Supermetrics, Blockspring, and AdStage.
  • A more advanced solution for connecting Google Ad Manager to Google Sheets is to use a data pipeline tool like Improvado. These tools are designed to extract, transform, and load (ETL) data from various marketing platforms into your preferred BI or visualization tool. Improvado simplifies the data extraction process and allows for more customization options compared to other methods. Learn more about Improvado's ETL capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Google Sheets with Improvado

Improvado is the ideal solution for connecting Google Ad Manager to Google Sheets for enterprise companies. With its easy-to-use interface, Improvado automates the data extraction process and provides a wide range of metrics and dimensions that can be automatically extracted from Google Ad Manager. This eliminates the need for manual data entry and allows businesses to focus on analyzing and optimizing their ad campaigns. Additionally, Improvado offers advanced data transformation and normalization features, ensuring that your Google Ad Manager data is clean, consistent, and ready for analysis in Google Sheets.

Improvado's scalable solution can handle large volumes of data, providing enterprise companies with the flexibility to grow their ad campaigns without worrying about data limitations. Furthermore, Improvado's excellent customer support ensures that any issues or questions are addressed promptly and efficiently. By choosing Improvado, businesses can streamline their marketing data processes and make more informed decisions based on accurate, up-to-date information.

Summary of connection Google Ad Manager to Google Sheets

In summary, connecting Google Ad Manager and Google Sheets is an essential step for enterprise companies looking to simplify their marketing data processes and gain valuable insights. Improvado's solution offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, businesses can make more informed decisions and drive better outcomes. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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