How to Connect Google Ad Manager to Google Sheets

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform that allows enterprise companies to effectively run, manage, and optimize their digital advertising campaigns. With its advanced targeting capabilities, robust reporting, and seamless integration with other Google products, Google Ad Manager helps businesses maximize their ad revenue and reach the right audience at the right time. Enterprise companies benefit from using Google Ad Manager as it enables them to streamline their ad operations, access granular insights, and scale their digital advertising efforts.

What is Google Sheets?

Google Sheets is a web-based spreadsheet application that allows enterprise companies to create, edit, and collaborate on spreadsheets in real-time. With its user-friendly interface and powerful built-in data analysis tools, Google Sheets enables businesses to efficiently manage, manipulate, and visualize data. Enterprise companies benefit from using Google Sheets as it simplifies data sharing and collaboration, automates repetitive tasks, and provides a cost-effective solution for managing large volumes of data.

How to connect Google Ad Manager to Google Sheets?

Linking Google Ad Manager with Google Sheets enhances your data management by automating information transfer and reducing manual intervention. To establish this connection efficiently, consider the following steps:

  • Establish API credentials and authorize data retrieval rights
  • Define schema alignment and implement data formatting protocols
  • Arrange recurring data refresh intervals
  • Track data integrity and analyze performance indicators
  • Develop tailored visualizations and summary reports

By implementing this setup, you gain access to up-to-date analytics, minimize manual data handling, and consolidate insights from multiple sources into a cohesive view.

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How does Improvado connect Google Ad Manager to Google Sheets?

Improvado streamlines the flow of information from Google Ad Manager into Google Sheets without any coding, abstracting away the technical intricacies. Here’s how it delivers value:

  • Ready-to-use connectors that intelligently align fields and metrics
  • Continuous, live updates with proactive health tracking
  • Onboard tools for reshaping datasets and validating accuracy
  • Robust security protocols and regulatory adherence suitable for enterprises
  • Round-the-clock assistance and upkeep

Bypassing the need for bespoke engineering, our solution shrinks integration timelines from several weeks to mere days and guarantees a consistent, error-free transfer of your advertising data.

What are the benefits of connecting Google Ad Manager and Google Sheets?

Integrating Google Ad Manager with Google Sheets drives significant enhancements in efficiency and data analysis. Key advantages include:

  • Accelerated insight generation by a factor of five through consolidated data sources
  • A 90% decrease in the time required for data cleansing and organization
  • A two to threefold boost in analytical output and effectiveness
  • A 75% drop in manual report creation efforts
  • Fivefold improvement in the speed of deriving actionable insights from combined datasets

Businesses typically realize measurable benefits within 2 to 3 months, attributing success to the substantial reduction in labor-intensive workflows and the expedited completion of attribution analyses.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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Google Ad Manager

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Google Sheets

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