Connect Salesforce Marketing Cloud to Google Sheets for Insightful Visualizations

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful customer relationship management (CRM) platform designed for enterprise companies to manage their marketing efforts. It enables businesses to create, execute, and optimize their marketing strategies across various channels, including email, social media, and mobile. By leveraging Salesforce Marketing Cloud, enterprises can benefit from personalized engagement, automation, and advanced analytics to drive better marketing performance and customer satisfaction.

What is Google Sheets?

Google Sheets is a user-friendly, cloud-based spreadsheet application that enables enterprise companies to collaborate, analyze, and visualize data in real-time. It's part of the Google Workspace suite, making it easily accessible and highly compatible with other Google applications. Google Sheets provides businesses with a cost-effective and flexible solution for data management, supporting various functions such as data analysis, project management, and reporting. It also supports real-time collaboration, allowing teams to work together seamlessly.

Connecting Salesforce Marketing Cloud to Google Sheets

There are several ways to connect Salesforce Marketing Cloud to Google Sheets, including:

  • Using Salesforce Marketing Cloud's built-in integration tools, such as the Data Export API or the Data Extension Export Wizard, to export data in CSV or JSON format, which can then be manually imported into Google Sheets.
  • Utilizing third-party connectors, like Zapier or Workato, to automate the process of importing data from Salesforce Marketing Cloud to Google Sheets.
  • Developing custom scripts using Google Apps Script, which can connect directly to the Salesforce Marketing Cloud API and retrieve data to be displayed or manipulated within Google Sheets.
  • Leveraging a sophisticated marketing analytics platform like Improvado to streamline the entire data pipeline, from data extraction and transformation to data normalization and visualization in Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce Marketing Cloud to Google Sheets with Improvado

Improvado is the best solution for connecting Salesforce Marketing Cloud to Google Sheets because it simplifies and automates the data integration process. With Improvado, you can avoid manual exports, complex scripting, and third-party connectors. Instead, you can easily configure and manage the data connection between Salesforce Marketing Cloud and Google Sheets without any coding or IT support.

Improvado's platform is specifically designed for large enterprises, ensuring scalability, customization, and the ability to process large volumes of data. It provides a centralized solution for marketing and sales data, offering a comprehensive list of metrics and dimensions that can be automatically extracted from Salesforce Marketing Cloud and other data sources. Moreover, Improvado offers high-quality customer support to help you every step of the way.

Summary of connection Salesforce Marketing Cloud to Google Sheets

In conclusion, connecting Salesforce Marketing Cloud and Google Sheets allows enterprise companies to harness the power of their marketing data and gain valuable insights. By using Improvado, businesses can take advantage of a robust, scalable, and customizable solution that streamlines the entire data integration process. Not only does it handle data extraction, transformation, and normalization, but it also provides a central hub for marketing and sales data, ensuring that large volumes of data can be easily managed and visualized.

Improvado's commitment to customer support and its ability to process large volumes of data make it the ideal choice for enterprises looking to connect Salesforce Marketing Cloud to Google Sheets. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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