Connect Amazon DSP to Google Sheets to Streamline Marketing Analytics

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What is Amazon DSP?

Amazon DSP, or Amazon Demand-Side Platform, is a powerful digital advertising platform that allows enterprise companies to programmatically buy personalized display, video, and audio ads on Amazon and other third-party websites. The platform offers advanced targeting capabilities, optimizing ad performance and reaching highly relevant audiences. With Amazon DSP, enterprise companies can benefit from improved brand awareness, increased customer engagement, and higher return on ad spend.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that enables users to create, edit, and share spreadsheets online. It offers real-time collaboration, powerful data analysis tools, and seamless integration with other Google applications. Enterprise companies can use Google Sheets to track and manage their marketing data, collaborate on sales forecasts, and visualize metrics in an easily accessible and shareable format. The scalability and accessibility of Google Sheets make it an ideal solution for large organizations looking to streamline their data management processes.

Connecting Amazon DSP to Google Sheets

Connecting Amazon DSP to Google Sheets requires a few key steps:

  • Create and configure an Amazon S3 bucket to store your Amazon DSP data.
  • Set up an Amazon DSP report, with the desired metrics and dimensions, to be exported to the Amazon S3 bucket.
  • Use an ETL (Extract, Transform, Load) tool or script to extract data from the Amazon S3 bucket, transform it into the desired format, and load it into Google Sheets. There are various ETL tools available, including both paid and open-source options.
  • Connect the ETL tool to your Google Sheets account and configure the data import. This process may vary depending on the ETL tool you choose.
  • Schedule regular data imports from Amazon DSP to Google Sheets, ensuring that your marketing data remains up-to-date and accessible.
  • An alternative to the above steps is using a specialized platform like Improvado, which streamlines the process of connecting Amazon DSP to Google Sheets, automating the data extraction and transformation process and providing comprehensive support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to Google Sheets with Improvado

Improvado is the ideal solution for connecting Amazon DSP to Google Sheets, offering a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you can easily extract data from Amazon DSP and load it into Google Sheets, ensuring that your marketing data is always up-to-date and accessible. The platform supports a wide range of metrics and dimensions, allowing you to create custom dashboards and reports that align with your specific needs. Additionally, Improvado offers scalability and customization, making it the perfect choice for enterprise companies looking to centralize their marketing and sales data.

Summary of connection Amazon DSP to Google Sheets

In summary, connecting Amazon DSP to Google Sheets is a crucial step for enterprise companies looking to streamline their marketing data management and visualization processes. Improvado offers a comprehensive solution that simplifies the process, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, organizations can unlock valuable insights and make data-driven decisions that drive growth and success. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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