How to Connect Amazon DSP to Google Sheets

Amazon DSP, or Amazon Demand-Side Platform, is a powerful digital advertising platform that allows enterprise companies to programmatically buy personalized display, video, and audio ads on Amazon and other third-party websites. The platform offers advanced targeting capabilities, optimizing ad performance and reaching highly relevant audiences. With Amazon DSP, enterprise companies can benefit from improved brand awareness, increased customer engagement, and higher return on ad spend.

Google Sheets is a cloud-based spreadsheet application that enables users to create, edit, and share spreadsheets online. It offers real-time collaboration, powerful data analysis tools, and seamless integration with other Google applications. Enterprise companies can use Google Sheets to track and manage their marketing data, collaborate on sales forecasts, and visualize metrics in an easily accessible and shareable format. The scalability and accessibility of Google Sheets make it an ideal solution for large organizations looking to streamline their data management processes.

Linking Amazon DSP with Google Sheets optimizes your data management by removing the need for manual intervention. To establish a robust connection, consider these steps:

• Implement API credentials and grant necessary access rights
• Define data extraction parameters and apply transformation logic
• Automate regular data updates through scheduling
• Track data accuracy and evaluate key performance indicators
• Develop tailored dashboards and comprehensive reports

This connection facilitates immediate data analysis, minimizes repetitive tasks, and delivers consolidated insights spanning multiple systems.

Improvado streamlines the process of pulling Amazon DSP data into Google Sheets through a fully no-code platform that absorbs all the technical heavy lifting. Here’s what you gain with Improvado:

• Ready-to-use connectors that auto-align fields for you
• Continuous, live syncing with proactive monitoring
• Ingested data automatically cleaned and validated
• Robust security measures and full compliance controls
• Around-the-clock expert support and upkeep

With Improvado, there’s no more custom coding. Integration timelines shrink from multiple weeks down to just days, and you get a consistent, error-free data pipeline every time.

Connecting Amazon DSP to Google Sheets generates quantifiable business improvements and strategic value. Notable impacts encompass:

• A near-total (99%) eradication of inconsistencies in data
• A 75% decrease in labor-intensive reporting tasks
• Insights generated up to five times quicker due to consolidated data sources

Companies typically realize benefits within 2 to 3 months, driven by a substantial 75% drop in manual workflows and accelerated attribution analyses that are fivefold faster.