Connect SEMrush to Google Sheets to Make Data-Driven Decisions

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What is SEMrush?

SEMrush is a comprehensive marketing analytics tool that helps large enterprises gain insights into their digital marketing landscape. By providing a wealth of data on competitors, keyword research, advertising strategies, and backlink analysis, SEMrush enables businesses to make informed decisions and optimize their marketing efforts. Its robust features empower enterprise companies to outrank their competition, improve their online presence, and ultimately increase their revenue.

What is Google Sheets?

Google Sheets is a powerful cloud-based spreadsheet application used by enterprise companies for a variety of tasks, such as data analysis, collaboration, and data visualization. Its seamless integration with other Google Workspace tools and compatibility with popular file formats make it an essential tool for businesses looking to streamline their workflow and improve productivity. Google Sheets offers advanced functionalities, such as conditional formatting, pivot tables, and scripting capabilities, making it a robust platform for managing and analyzing large volumes of data.

Connecting SEMrush to Google Sheets

There are several ways to connect SEMrush to Google Sheets:

  • Use the native SEMrush export function to download your data as a CSV file and then import it into Google Sheets manually. This method is ideal for one-time data transfers but may be time-consuming if you need to update your data frequently.
  • Take advantage of Google Sheets' built-in integration with SEMrush, allowing you to import data directly into your spreadsheet with a few clicks. This method is relatively simple but may not provide the level of customization or control over your data that you desire.
  • Utilize third-party tools or add-ons, such as Supermetrics or, to create a data connector for Google Sheets and SEMrush. These tools typically offer more flexibility in terms of data manipulation and can automate the process of syncing your data. However, they may require additional setup and may come with a cost.
  • Consider using Improvado, an advanced marketing analytics platform, to extract and load data from SEMrush to Google Sheets. Improvado offers a complete data pipeline solution that simplifies the process of connecting marketing data sources to BI and visualization platforms, saving you time and resources compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting SEMrush to Google Sheets with Improvado

Improvado is the ideal solution for connecting SEMrush to Google Sheets because it streamlines the entire process, from data extraction to visualization. With Improvado, you can easily customize and automate the data import process, ensuring that you receive the most relevant and up-to-date information. Plus, Improvado supports a wide range of metrics and dimensions that can be automatically extracted from SEMrush, allowing you to create powerful and insightful Google Sheets dashboards.

Furthermore, Improvado offers top-notch customer support, ensuring that any potential issues or questions are promptly addressed. It can handle large volumes of data, making it perfect for enterprise companies with extensive marketing data. And, by centralizing your marketing and sales data, Improvado helps you gain a holistic view of your business performance, enabling you to make data-driven decisions and optimize your marketing efforts.

Summary of connection SEMrush to Google Sheets

In summary, connecting SEMrush and Google Sheets can be a powerful way to visualize and analyze your marketing data. While there are multiple methods available, Improvado offers the best solution in terms of scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can make smarter, data-driven decisions and optimize your marketing efforts. To learn more about how Improvado can help you connect SEMrush to Google Sheets, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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