Connect HubSpot to Google Sheets to Streamline Marketing Analytics

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What is HubSpot?

HubSpot is a leading marketing, sales, and customer service platform designed to help enterprise companies grow their businesses. It offers a wide range of tools, such as CRM, email marketing, content management, and analytics, that enable businesses to attract, engage, and delight their customers. By using HubSpot, large enterprises can streamline their marketing efforts, automate repetitive tasks, and make data-driven decisions, ultimately improving their customer relationships and driving revenue growth.

What is Google Sheets?

Google Sheets is a popular, cloud-based spreadsheet application that allows users to create, edit, and collaborate on spreadsheets in real-time. Enterprise companies benefit from using Google Sheets due to its seamless integration with other Google Workspace applications, such as Google Drive and Google Docs. This powerful tool enables businesses to store, access, and analyze data efficiently, making it easier for teams to collaborate and make data-driven decisions. Additionally, Google Sheets offers advanced features such as data visualization, conditional formatting, and the ability to import data from various sources.

Connecting HubSpot to Google Sheets

There are several ways to connect HubSpot to Google Sheets, including:

  • Manual export and import: Export data from HubSpot as a CSV file and import it into Google Sheets. This method can be time-consuming, especially when dealing with large volumes of data and frequent updates.
  • Google Sheets add-ons: Use third-party add-ons, such as Supermetrics or, to connect HubSpot and Google Sheets. These add-ons usually provide pre-built connectors and templates, simplifying the process. However, they may have limitations in terms of data types and frequency of data updates.
  • Custom API integration: Develop a custom integration using HubSpot's API to extract data from HubSpot and load it into Google Sheets. This method requires technical expertise and can be complex to maintain and update.
  • Using Improvado: A more efficient and scalable solution is to use Improvado, an advanced marketing analytics platform that covers a complete data pipeline - from data extraction and load to data transformation and visualization. Improvado offers a seamless way to connect HubSpot to Google Sheets, automating the process and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting HubSpot to Google Sheets with Improvado

Improvado is the best solution for connecting HubSpot to Google Sheets because it offers a comprehensive, scalable, and customizable data pipeline. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from HubSpot and load them into Google Sheets, without the need for manual intervention or complex API integrations. Additionally, Improvado supports large volumes of data and can centralize marketing and sales data from multiple sources, making it easier for enterprise companies to gain insights and make data-driven decisions.

Furthermore, Improvado provides high-quality customer support to ensure a seamless experience for its users. The platform's customizable data transformation and normalization capabilities enable businesses to tailor their data analysis and visualization processes to their specific needs, ensuring that they can fully leverage the power of HubSpot and Google Sheets for their marketing and sales efforts.

Summary of connection HubSpot to Google Sheets

In summary, connecting HubSpot to Google Sheets can be achieved in various ways, but Improvado stands out as the most efficient and scalable solution. With Improvado, businesses can centralize their marketing and sales data, process large volumes of data, and customize their data analysis and visualization processes. High-quality customer support and seamless integration with both HubSpot and Google Sheets make Improvado the ideal choice for enterprise companies looking to optimize their marketing analytics. To learn more about how Improvado can help you connect HubSpot and Google Sheets, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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