Connect Google Analytics to Google Sheets to Streamline Marketing Analytics

Accelerate data connection between marketing platforms with Improvado.

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What is Google Analytics?

Google Analytics is a powerful web analytics tool that allows enterprise companies to track and analyze their website traffic. It provides valuable insights on user behavior, marketing effectiveness, and website performance. By using Google Analytics, companies can make data-driven decisions to improve their online presence and achieve better results from their marketing campaigns.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that enables enterprise companies to create, edit, and collaborate on spreadsheets in real-time. It offers a wide range of powerful features, such as data validation, conditional formatting, and built-in formulas, which make it an excellent tool for data analysis and collaboration. Companies can benefit from using Google Sheets to store, organize, and analyze their marketing data, and easily share it with their teams.

Connecting Google Analytics to Google Sheets

There are several ways to connect Google Analytics to Google Sheets:

  • Use the Google Analytics add-on for Google Sheets: This native integration allows you to create custom reports and dashboards in Google Sheets by connecting directly to your Google Analytics account.
  • Use the Google Sheets API: By leveraging the Google Sheets API, you can develop custom scripts and applications to import data from Google Analytics to Google Sheets.
  • Employ third-party data connectors: Several data connector tools and platforms enable you to sync Google Analytics data with Google Sheets, providing a more automated and streamlined approach than manual imports.
  • Opt for Improvado: Instead of using other methods, consider Improvado's advanced marketing analytics platform, which offers a complete data pipeline from data extraction to visualization, making it easy to connect Google Analytics to Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics to Google Sheets with Improvado

Improvado is an ideal solution for connecting Google Analytics to Google Sheets, as it offers numerous benefits over other methods:

  • Centralized data management: Improvado allows you to combine data from various marketing and sales platforms, ensuring a unified and consistent data set.
  • Customization: With Improvado, you can customize the metrics and dimensions that are extracted from Google Analytics, ensuring that you only import the data you need.
  • Scalability: Improvado is built to handle large volumes of data, making it suitable for large enterprises with extensive marketing data.
  • High-quality customer support: Improvado provides dedicated support to help you with any issues or questions you may have when connecting Google Analytics to Google Sheets.
  • Data transformation and normalization: Improvado's platform takes care of data transformation and normalization, ensuring that your data is clean, accurate, and ready for analysis.

Summary of connection Google Analytics to Google Sheets

In summary, connecting Google Analytics and Google Sheets is a powerful way to centralize, analyze, and visualize your marketing data. Improvado offers a complete data pipeline solution, allowing you to easily and efficiently connect Google Analytics to Google Sheets. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the best choice for large enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Google Analytics to Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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