Connect Google Analytics to Looker to Streamline Marketing Analytics

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What is Google Analytics?

Google Analytics is a powerful web analytics tool that allows enterprise companies to track and analyze their website traffic. By using Google Analytics, businesses can gain insights into user behavior, demographics, and interests, helping them make informed decisions about marketing strategies and website improvements. Google Analytics allows companies to measure the effectiveness of their digital marketing campaigns, optimize their website for better user experience, and identify trends and opportunities for growth.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that enables enterprise companies to explore, analyze, and share insights derived from their data. With Looker, companies can create custom dashboards and reports, drilling down into the data to uncover meaningful patterns and trends. The platform's intuitive interface and powerful analytical tools make it easy for users to transform raw data into actionable insights. Looker helps businesses make data-driven decisions, optimize processes, and identify opportunities for growth and improvement.

Connecting Google Analytics to Looker

  • First, ensure that you have the necessary access to both Google Analytics and Looker accounts. You'll need administrator access for Google Analytics and a Looker account with the appropriate permissions to create connections and data models.
  • Next, you will need to create an API Project in the Google Cloud Platform and enable the Google Analytics Reporting API. This will allow you to generate an API key, which is required to establish a connection between Google Analytics and Looker.
  • Once you have your API key, navigate to your Looker instance and create a new Google Analytics connection. Input your API key and the relevant Google Analytics View ID to establish the connection.
  • With the connection established, you can start building your Looker data model, which will define how your Google Analytics data is structured and organized for visualization. This may involve creating new dimensions, measures, and calculated fields based on your specific reporting needs.
  • Once your data model is set up, you can start creating Looker dashboards and reports to visualize your Google Analytics data. This may include various charts, graphs, and tables to help you gain insights into your website traffic, user behavior, and marketing campaign performance.
  • Alternatively, you can use a solution like Improvado to streamline the process of connecting Google Analytics to Looker. Improvado provides an easy-to-use data connector that simplifies data extraction and load, ensuring a seamless integration between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Google Analytics to Looker with Improvado

Improvado is an advanced marketing analytics platform that makes connecting Google Analytics to Looker quick and easy. With Improvado, you can eliminate the need for manual data extraction and transformation, saving time and resources. The platform's robust data connector allows you to automatically extract a wide range of metrics and dimensions from Google Analytics and seamlessly import them into Looker.

By using Improvado, you not only benefit from a seamless integration between Google Analytics and Looker, but also gain access to a host of additional features. These include data normalization, centralized marketing and sales data, and the ability to handle large volumes of data. With Improvado's customizable solution, you can tailor your data pipeline to meet the specific needs of your organization, ensuring that your marketing analytics and BI efforts are aligned and optimized for success.

Summary of connection Google Analytics to Looker

In summary, connecting Google Analytics to Looker enables companies to gain deeper insights into their website traffic and marketing campaigns, driving data-driven decision-making and growth. Improvado offers a powerful and scalable solution that simplifies the integration process, allowing you to easily visualize Google Analytics data in Looker. With its robust data connector, customizable features, and high-quality customer support, Improvado is the ideal choice for enterprise companies looking to get the most out of their marketing analytics and BI efforts. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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