Connect Google Analytics to Domo for Unbiased Marketing Insights

Empower your marketing analytics with automated data connections using Improvado.

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What is Google Analytics?

Google Analytics is a powerful web analytics tool that allows enterprise companies to track and analyze their website traffic. It provides valuable insights into user behavior, acquisition, and conversion, helping businesses make data-driven decisions to optimize their online presence. By leveraging the power of Google Analytics, large enterprises can identify trends, monitor the effectiveness of marketing campaigns, and gain a deeper understanding of their target audience.

What is Domo?

Domo is a cloud-based business intelligence and data visualization platform that enables enterprise companies to make data-driven decisions. By connecting data sources and integrating them into customizable dashboards, users can easily analyze and visualize complex data sets. Domo helps businesses uncover insights, optimize operations, and monitor key performance indicators in real-time. Its scalable and secure architecture makes it an ideal solution for large organizations looking to centralize their data and streamline their analytics process.

Connecting Google Analytics to Domo

Connecting Google Analytics to Domo can be accomplished through several methods:

  • Manually exporting Google Analytics data as a CSV file and importing it into Domo
  • Using Domo's built-in Google Analytics data connector to establish a direct connection between the two platforms
  • Developing a custom integration using Domo’s API and Google Analytics Reporting API
  • Utilizing a third-party data integration tool to automate the data extraction and load process
  • Choosing Improvado as an all-in-one solution for connecting Google Analytics to Domo, simplifying the entire process while providing added benefits and features

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Analytics to Domo with Improvado

Improvado is the best solution for connecting Google Analytics to Domo as it provides a seamless and efficient way to centralize your marketing data. With Improvado, you can automatically extract metrics and dimensions from Google Analytics, transform and normalize the data, and visualize it in Domo. This eliminates the need for manual data manipulation or custom coding, saving time and resources. Additionally, Improvado offers a comprehensive list of metrics and dimensions that can be extracted from Google Analytics, ensuring you have access to the data you need.

Improvado's platform is designed to handle large volumes of data, making it ideal for enterprise organizations. Its scalable architecture allows you to easily connect multiple data sources and visualize the data in a unified dashboard. Furthermore, Improvado's customization options and high-quality customer support ensure that you have a tailored solution that meets your specific needs.

Summary of connection Google Analytics to Domo

In summary, connecting Google Analytics and Domo is essential for enterprise organizations to gain valuable insights and make data-driven decisions. Improvado provides a streamlined and efficient solution to integrate these platforms, offering scalability, customization, and exceptional customer support. With the ability to process large volumes of data and centralize your marketing and sales data, Improvado is the ideal choice for connecting Google Analytics to Domo. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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