Connect Data from Facebook Ads to Domo

You can get your Facebook Ads data into Domo to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Facebook Ads and then analyze it in Domo. You can integrate Domo with multiple data sources, such as databases, spreadsheets, social media, and any on-premise software or existing cloud-based solution. Integrate your Facebook Ads with Domo to turn your Facebook Ads data into actionable insights. If the process of extracting data from your Facebook Ads seems too complex, you can use Improvado, which will make this process a breeze.

Facebook is the world's most popular social network, equipped with a powerful advertising network where billions of dollars are spent each year. Marketers love using Facebook Ads ads to reach their target audience at scale.

Domo is an excellent business intelligence tool and provides you with the widest data set as well as connector support. Domo delivers a unique and fantastic set of social collaboration features too. Domo is a powerful and reliable cloud-based platform which connects to over 500 data sources and provides you with more than 300 valuable interactive charts and dashboards along with native apps for mobile platforms. The BI tool was created in order to help businesses find viable and effective solutions to some of the most pervasive and complex business challenges.

Extracting data

Before loading your data into Domo, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them. Facebook Ads's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Preparing data

You have three options for extracting data from Facebook. 1- You can retrieve data programmatically through the Facebook Ads Insights API. It is available to all users who use the platform. Follow the API documentation, and you will enjoy access to endpoints, like impressions, CTRs, and CPC. You can access the API through the SDKs which Facebook offers. Officially, the platforms support SDKs for PHP and Python, while there’re also a number of SDKs (community supported) for languages such as R, Ruby, and JavaScript. Data will be returned in either CSV or XLS format, and when your report is ready based on the request you may access it from a URL. 2- You can export a report that you have created and saved. All you have to do is navigate to Ads reporting from the Facebook Ads Manager navigation and click on the report and then click Export. 3- You can use a tool like Improvado. By leveraging Improvado, you can easily and quickly integrate, connect, and see all your Facebook Ads Insights data flow seamlessly into your desired visualization tool or database. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

Loading data

You can leverage the power of Domo’s data pipeline with the incredible flexibility of the DataSet API import capability. Domo is a great platform that allows you to quickly and easily store, aggregate, transform, and query data. Hence, with Domo, your data can easily power rich and insightful visualizations. You must first have your Facebook Ads DataSet created in order to import data. To load your Facebook Ads data in CSV format, keep in mind that the Domo specification used to represent data grids in the CSV format often closely follows the popular RFC standard for CSV (known as RFC-4180). Domo extends the RFC in the following two ways:  Optionally using line feeds without a carriage return as the row separator Support of various unicode characters Also, note that all Facebook Ads data uploaded in this specific format has to comply fully with a schema that’s supplied separately from the upload. The CSV, for example, has to comply with the field types and correct number of columns. When creating your new Facebook DataSet through the API, store your DataSet's dataset ID, or you can simply retrieve preferred dataset ID via the DataSet API. With your Facebook Ads dataset ID, it is vital to choose an appropriate update method when you are importing Facebook data through the API. You have two choices. You can either APPEND or REPLACE the data which currently exists in your DataSet. Note that if you choose APPEND, it will incrementally create new data rows to your dataset as they’re imported via the API. On the other hand, REPLACE will remove your existing data and then refresh your DataSet with all of the data from your last import through the API. Once you have chosen the kind of update Method for the Facebook Ads data that you plan to import, you will have to use your dataset ID to make the request. Domo will then return a response of either success or failure for the outcome of Facebook data being loaded into DataSet. Domo is an amazing tool as it eliminates the guesswork from Facebook advertising. It provides you with crucial insights into all your Facebook ad campaigns. You can create a customized and helpful Facebook dashboard with the most important and relevant KPIs, schedule a number of automatic reports, or even set up alerts for certain metrics.

Keeping data up to date

If you've made it this far, congrats! You probably have a written a script or program to extract your data and move it into Tableau. Now it's time to think about how you will keep this data up-to-date by loading new or updated data. Of course you can just replicate all your data each time you have updated records, but that would be extremely manual and time consuming. Luckily there is a better way. The key is to build your script so that it can sense incremental updates to your data. Thankfully, Facebook Ad's API results include fields like "date" so that you can identify records that are new since your last update (or since the newest record you've copied). Once you've taken new data into account, you can set your script up as a cron job or continuous loop to keep pulling down new data as it appears.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done! Thankfully, products like Improvado were developed to move data from Facebook to Domo automatically. Using Improvado, you can easily combine the most crucial and relevant data from your social media ad campaign into a dashboard. You can then connect this data to Domo.