Connect Facebook Ads to Domo for Real-Time Data Flow

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that allows businesses to reach their target audience through highly targeted ad campaigns. By leveraging Facebook's vast user data, enterprise companies can deliver personalized ads to users based on their interests, online behavior, and demographics. This enables businesses to drive high-quality leads, increase brand awareness, and boost sales. Facebook Ads is an essential tool for large enterprises to stay competitive and maximize their marketing ROI.

What is Domo?

Domo is a cloud-based business intelligence platform designed to help enterprise companies make data-driven decisions by providing real-time insights and analytics. By connecting various data sources, Domo enables businesses to visualize and analyze data from multiple departments, such as marketing, sales, and operations. This allows decision-makers to identify trends, uncover hidden patterns, and make informed decisions to optimize their strategy. Domo empowers enterprises to become more agile and efficient with their data, ultimately leading to better business outcomes.

Connecting Facebook Ads to Domo

Connecting Facebook Ads to Domo can be done through several methods:

  • Using a pre-built Domo connector: Domo offers a built-in connector to integrate Facebook Ads data directly into your Domo dashboard. This connector simplifies the process of importing data from Facebook Ads to Domo.
  • Building a custom connector: If the pre-built connector doesn't meet your specific needs, you can create a custom connector using Domo's API or SDK. This may require more technical expertise and development effort.
  • Exporting data manually: You can also export data from Facebook Ads as CSV files and then import them into Domo. This method may be time-consuming and prone to errors, especially if you need to extract data from multiple ad accounts or campaigns.
  • Using a third-party tool: There are various third-party tools available that can help you connect Facebook Ads to Domo, such as data connectors, ETL tools, or data integration platforms.
  • Choosing Improvado: Improvado is an advanced marketing analytics platform that offers a seamless way to extract and load data from Facebook Ads to Domo, while also providing data transformation and normalization capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Ads to Domo with Improvado

Connecting Facebook Ads to Domo with Improvado is the best solution for large enterprises because it offers several key benefits:

  • Scalability: Improvado is designed to handle large volumes of data, making it an ideal choice for enterprises with numerous ad accounts and campaigns.
  • Customization: Improvado allows you to customize the data you want to extract from Facebook Ads, including the metrics and dimensions that matter most to your business.
  • Data centralization: With Improvado, you can centralize your marketing and sales data from multiple sources, making it easier to gain a holistic view of your business performance.
  • High-quality customer support: Improvado offers exceptional customer support to help you troubleshoot any issues and ensure a smooth integration process.

Summary of connection Facebook Ads to Domo

In summary, connecting Facebook Ads and Domo can provide valuable insights and help drive data-driven decisions for your enterprise. Improvado is the ideal solution for this integration, offering scalability, customization, and data centralization. By choosing Improvado, you can process large volumes of data and gain a comprehensive view of your marketing and sales performance. To learn more about connecting Facebook Ads to Domo with Improvado, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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