Connect Dotdigital to Domo with Zero API Maintenance

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What is Dotdigital?

Dotdigital is a leading marketing automation platform that enables enterprise companies to create, test, and send data-driven email campaigns. By providing powerful personalization and segmentation tools, Dotdigital helps businesses increase customer engagement, boost conversions, and improve overall marketing performance.

What is Domo?

Domo is a robust business intelligence (BI) and data visualization platform designed for large enterprises. It allows companies to collect, store, and analyze data from various sources to make data-driven decisions. With Domo's powerful analytics and visualization tools, businesses can uncover insights, optimize processes, and drive better outcomes across departments.

Connecting Dotdigital to Domo

There are several ways to connect Dotdigital to Domo, including the following:

  • Using Dotdigital's built-in integrations with Domo. This method requires minimal technical knowledge, allowing users to quickly sync their data between the two platforms.
  • Developing a custom API integration to connect Dotdigital and Domo. This option provides more flexibility but requires a deeper understanding of both platforms' APIs and data structures.
  • Utilizing a third-party data integration tool designed to facilitate data connections between various platforms. These tools help streamline the data syncing process but may come with additional costs.
  • Employing ETL (Extract, Transform, Load) processes to extract data from Dotdigital, transform it as needed, and load it into Domo. This method can be time-consuming and requires knowledge of data transformation techniques.
  • Choosing Improvado as a comprehensive solution for connecting Dotdigital to Domo. Improvado provides a seamless integration process, handling the entire data pipeline, from extraction to visualization, making it the preferred choice for many businesses.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Dotdigital to Domo with Improvado

Improvado is the best solution for connecting Dotdigital to Domo because it offers a complete data pipeline, from data extraction to visualization. With Improvado, you can easily extract and normalize marketing data from Dotdigital and other sources, ensuring that it's ready for analysis in Domo. Additionally, Improvado's data connector for Domo Dotdigital provides access to a wide range of metrics and dimensions, allowing for in-depth analysis and visualization of your marketing data.

Improvado's platform is designed for scalability, enabling it to handle large volumes of data effortlessly. Moreover, it offers customization options that allow businesses to tailor their data connections to meet their specific needs. With its high-quality customer support, Improvado ensures that clients receive assistance whenever they need it. By choosing Improvado to connect Dotdigital to Domo, businesses can centralize their marketing and sales data, making it easier to visualize, analyze, and make data-driven decisions.

Summary of connection Dotdigital to Domo

In summary, connecting Dotdigital to Domo using Improvado is the ideal solution for businesses that require a seamless and efficient data integration process. By choosing Improvado, businesses benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, enterprises can centralize their marketing and sales data, making it easier to visualize and analyze for better decision-making. To learn more about how Improvado can help you connect Dotdigital to Domo, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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