How to Connect Dotdigital to Power BI

Transform Dotdigital data into Power BI intelligence

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What is Dotdigital?

Dotdigital is a leading marketing automation platform designed for large enterprises to create highly personalized and effective email campaigns, SMS, and targeted ads. By utilizing advanced data analysis and automation, Dotdigital helps businesses better understand their customers and tailor their marketing strategies accordingly.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool designed for large enterprises to make informed, data-driven decisions. By connecting multiple data sources, Power BI enables users to create interactive dashboards, gain insights, and drive business growth. The platform is highly customizable, allowing for tailored analytics solutions to meet specific enterprise needs.

How to connect Dotdigital to Power BI?

Linking Dotdigital with Power BI optimizes your data management by removing tedious manual tasks. Follow these steps to establish a seamless connection:

  • Establish API credentials and grant necessary data permissions
  • Define rules for data mapping and transformation
  • Automate the timing of data updates
  • Track the accuracy and efficiency of your data flow
  • Design tailored dashboards and analytical reports

By merging these tools, you unlock instant data insights, streamline operations, and achieve a comprehensive view across your systems.

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How does Improvado connect Dotdigital to Power BI?

Improvado takes the headache out of linking Dotdigital to Power BI by offering a completely code-free platform that manages every technical detail behind the scenes. Here’s what you’ll get:

  • Ready-to-use connectors with intelligent data alignment
  • Continuous data updates and live performance tracking
  • Native tools for reshaping data and verifying its accuracy
  • Top-tier security measures and full compliance
  • Around-the-clock expert support and upkeep

With Improvado, you won’t need bespoke engineering work. You’ll slash your setup timeline from weeks down to mere days and enjoy a steady, uninterrupted flow of insights.

What are the benefits of connecting Dotdigital and Power BI?

Integrating Dotdigital with Power BI unleashes a new level of data-driven decision-making and streamlines your workflows. Key benefits include:

  • Achieve insights up to 5 times quicker by consolidating datasets
  • Slash data prep efforts by 90%
  • Boost analytical output by 2 to 3 times
  • Eliminate 75% of manual reporting tasks
  • Accelerate time-to-insight fivefold through unified data

Businesses typically experience measurable results in just 2-3 months, thanks to dramatic reductions in manual work and accelerated attribution analysis.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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