Connect Brandwatch to Power BI Without SQL

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What is Brandwatch?

Brandwatch is a powerful social media analytics platform that helps enterprise companies monitor and analyze online conversations, brand reputation, and customer sentiment. By leveraging Brandwatch, businesses can gain valuable insights into consumer behavior, industry trends, and competitor performance. This information can be used to inform marketing strategies, product development, and customer engagement efforts.

What is Power BI?

Power BI is a leading business intelligence and data visualization tool that enables large enterprises to make data-driven decisions. With Power BI, companies can create interactive dashboards, reports, and visualizations that provide a clear and comprehensive view of their business performance. Power BI's robust capabilities help organizations uncover hidden trends, identify opportunities for growth, and optimize operations for increased efficiency and profitability.

Connecting Brandwatch to Power BI

Connecting Brandwatch to Power BI can be achieved through several methods, including:

  • Using a custom API integration to extract data from Brandwatch and load it into Power BI. This method requires programming skills and knowledge of both platforms' APIs.
  • Utilizing a third-party data connector for Power BI Brandwatch, which can simplify the process of importing data from Brandwatch to Power BI. These connectors often come with pre-built templates and metrics, making it easier to create visualizations and reports.
  • Exporting data from Brandwatch in a compatible format, such as CSV or Excel, and then importing it into Power BI. This method can be time-consuming, especially if the data requires extensive cleaning and transformation before it can be visualized in Power BI.
  • Using Improvado's data extraction and load capabilities to automate the process of connecting Brandwatch to Power BI. This solution simplifies data integration and provides a more efficient and scalable alternative to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to Power BI with Improvado

Improvado is the ideal solution for connecting Brandwatch to Power BI, thanks to its robust data pipeline that covers every step from data extraction to visualization. With Improvado, you can automatically extract data from Brandwatch and load it into Power BI, ensuring that your visualizations are always up-to-date. Additionally, Improvado offers a comprehensive data dictionary that includes all the metrics and dimensions you need to create insightful Brandwatch Power BI dashboards.

Improvado's platform is built to handle large volumes of data, making it suitable for enterprise companies with complex marketing analytics needs. It offers extensive customization options, allowing you to tailor the solution to your specific requirements. Moreover, Improvado is known for its high-quality customer support, which means you can trust the platform to provide reliable, timely assistance when you need it most.

Summary of connection Brandwatch to Power BI

In summary, connecting Brandwatch and Power BI is a crucial step for enterprises looking to gain a comprehensive view of their marketing performance and make data-driven decisions. By choosing Improvado as your data integration solution, you can benefit from its scalability, customization options, exceptional customer support, and ability to process large volumes of data. Additionally, Improvado enables you to centralize your marketing and sales data, streamlining your data analysis and visualization efforts. To learn more about how Improvado can help you connect Brandwatch to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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