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Xandr (ex. AppNexus) is a leading advertising technology platform that enables large enterprises to maximize the value of their digital advertising campaigns. By providing advanced programmatic capabilities, real-time bidding, and data-driven audience targeting, Xandr helps companies achieve better advertising results and higher ROI. As a result, enterprises can benefit from increased efficiency, reduced ad waste, and more effective campaigns.
Power BI is a powerful business intelligence (BI) and data visualization tool developed by Microsoft. It allows enterprises to analyze and visualize data from various sources, enabling better decision-making and insights. Power BI is highly valued by large enterprises for its user-friendly interface, customizable dashboards, and robust reporting capabilities. By leveraging Power BI, organizations can gain a comprehensive understanding of their data, enhance collaboration, and drive informed strategic decisions.
Connecting Xandr (ex. AppNexus) to Power BI can be achieved through various methods, including:
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It's extremely helpful to have all our data in a centralized place.
Our success can be attributed to strategic optimizations and the use of the API aggregation platform, Improvado.
Improvado has changed the way we help our clients by allowing us to focus more on strategy and less on manual tasks.
Improvado is the ideal solution for connecting Xandr (ex. AppNexus) to Power BI, as it offers a seamless, end-to-end data pipeline that simplifies the entire process. With Improvado, organizations can automatically extract a wide range of metrics and dimensions from Xandr, normalize the data, and import it into Power BI for analysis and visualization. By leveraging Improvado's advanced data transformation capabilities, companies can save time, reduce errors, and ensure data consistency across their entire marketing analytics stack. Furthermore, Improvado's flexible and scalable platform allows organizations to customize their data pipeline to meet their unique requirements, while its dedicated customer support team ensures a smooth and successful implementation.
In summary, connecting Xandr (ex. AppNexus) and Power BI can provide enterprises with valuable insights and a competitive advantage by enabling data-driven decision-making and optimizing advertising campaigns. By choosing Improvado as the solution for this integration, organizations can benefit from its scalability, customization, high-quality customer support, ability to process large volumes of data, and capability to centralize marketing and sales data. To learn more about how Improvado can help your organization connect Xandr (ex. AppNexus) to Power BI, book a call with one of our experts today.
Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.