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How to Connect Xandr (ex. AppNexus) to Power BI

Streamline Xandr (ex. AppNexus) workflows with Power BI

  • Connects in minutes — no code
  • 1000+ source platforms
  • SOC 2 + HIPAA compliant

What is Xandr?

Xandr (ex. AppNexus) is a leading advertising technology platform that enables large enterprises to maximize the value of their digital advertising campaigns. By providing advanced programmatic capabilities, real-time bidding, and data-driven audience targeting, Xandr helps companies achieve better advertising results and higher ROI. As a result, enterprises can benefit from increased efficiency, reduced ad waste, and more effective campaigns.

What is Power BI?

Power BI is a powerful business intelligence (BI) and data visualization tool developed by Microsoft. It allows enterprises to analyze and visualize data from various sources, enabling better decision-making and insights. Power BI is highly valued by large enterprises for its user-friendly interface, customizable dashboards, and robust reporting capabilities. By leveraging Power BI, organizations can gain a comprehensive understanding of their data, enhance collaboration, and drive informed strategic decisions.

How to connect Xandr (ex. AppNexus) to Power BI?

Linking Xandr (formerly AppNexus) with Power BI optimizes your data management by automating previously manual tasks. To establish a seamless connection, follow these steps:

  • Initiate API authentication and establish necessary access rights
  • Define data schema alignment and apply transformation logic
  • Implement automated data refresh schedules
  • Track data integrity and system performance indicators
  • Develop tailored visualizations and analytical reports

By integrating these systems, you gain the advantage of near real-time data analysis, minimized operational overhead, and consolidated insights drawn from multiple sources.

How does Improvado connect Xandr (ex. AppNexus) to Power BI?

Improvado streamlines the process of feeding Xandr (formerly AppNexus) insights into Power BI through a code-free interface that absorbs every technical detail. Here’s an overview of what you gain with Improvado:

  • Ready-made connectors that automatically align fields and schemas
  • Continuous, live data updates with proactive health checks
  • Embedded transformation tools coupled with rigorous data validation
  • Robust, enterprise-level security measures and regulatory adherence
  • Around-the-clock customer support and upkeep

By removing the necessity for bespoke engineering, Improvado cuts deployment cycles from weeks down to days, all while maintaining a consistent, error-free data pipeline.

What are the benefits of connecting Xandr (ex. AppNexus) and Power BI?

Integrating Xandr (formerly AppNexus) with Power BI enables organizations to extract deeper intelligence and streamline workflows effectively. Key benefits include:

  • Achieving insights up to five times quicker through consolidated data sources
  • Slashing data preparation efforts by 90%
  • Boosting analytical output by a factor of two to three
  • Minimizing manual report generation by 75%
  • Accelerating attribution analysis fivefold thanks to unified datasets

Companies typically realize measurable value within 2 to 3 months, driven by a substantial reduction in labor-intensive tasks and significantly expedited analytical cycles.

Why Improvado

Reliable insights with Improvado

Improvado automates data extraction, transformation, and loading across 1000+ marketing sources so analysts and marketers can focus on insights, not pipelines.

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