How to Connect Xandr (ex. AppNexus) to Power BI

Xandr (ex. AppNexus) is a leading advertising technology platform that enables large enterprises to maximize the value of their digital advertising campaigns. By providing advanced programmatic capabilities, real-time bidding, and data-driven audience targeting, Xandr helps companies achieve better advertising results and higher ROI. As a result, enterprises can benefit from increased efficiency, reduced ad waste, and more effective campaigns.

Power BI is a powerful business intelligence (BI) and data visualization tool developed by Microsoft. It allows enterprises to analyze and visualize data from various sources, enabling better decision-making and insights. Power BI is highly valued by large enterprises for its user-friendly interface, customizable dashboards, and robust reporting capabilities. By leveraging Power BI, organizations can gain a comprehensive understanding of their data, enhance collaboration, and drive informed strategic decisions.

Linking Xandr (formerly AppNexus) with Power BI optimizes your data management by automating previously manual tasks. To establish a seamless connection, follow these steps:

• Initiate API authentication and establish necessary access rights
• Define data schema alignment and apply transformation logic
• Implement automated data refresh schedules
• Track data integrity and system performance indicators
• Develop tailored visualizations and analytical reports

By integrating these systems, you gain the advantage of near real-time data analysis, minimized operational overhead, and consolidated insights drawn from multiple sources.

Improvado streamlines the process of feeding Xandr (formerly AppNexus) insights into Power BI through a code-free interface that absorbs every technical detail. Here’s an overview of what you gain with Improvado:

• Ready-made connectors that automatically align fields and schemas
• Continuous, live data updates with proactive health checks
• Embedded transformation tools coupled with rigorous data validation
• Robust, enterprise-level security measures and regulatory adherence
• Around-the-clock customer support and upkeep

By removing the necessity for bespoke engineering, Improvado cuts deployment cycles from weeks down to days, all while maintaining a consistent, error-free data pipeline.

Integrating Xandr (formerly AppNexus) with Power BI enables organizations to extract deeper intelligence and streamline workflows effectively. Key benefits include:

• Achieving insights up to five times quicker through consolidated data sources
• Slashing data preparation efforts by 90%
• Boosting analytical output by a factor of two to three
• Minimizing manual report generation by 75%
• Accelerating attribution analysis fivefold thanks to unified datasets

Companies typically realize measurable value within 2 to 3 months, driven by a substantial reduction in labor-intensive tasks and significantly expedited analytical cycles.